Zuberance is the leading full-service Advocate marketing company.

We provide hosted Advocate marketing software plus services that enable companies to turn highly-satisfied customers and others (AKA "Brand Advocates") into a powerful marketing force.

Founded in 2008, Zuberance was first to market with a comprehensive Advocate marketing solution. Since then, we’ve continued to innovate and lead by delivering new ways to leverage Advocates to build brands and businesses.



Zuberance powers and manages Advocate marketing programs for top brands in:

  • Automotive
  • Consumer electronics
  • Health and fitness
  • Higher education
  • Hotels and tourism
  • Online products and services
  • Restaurants
  • Retail
  • Software
  • Telecommunications


  1. We'll save you lots of money and time. We're a full-service Advocate marketing company, not a self-service tool or widget. We create, design, and manage Advocate marketing programs for you, from end-to-end. You don't need to add people or resources. We do the heavy lifting for you.
  2. We give you multiple ways to engage Advocates (reviews, referrals, stories, lead generation, and more), all from a single platform. Why hassle with multiple advocate marketing vendors and separate tools? Zuberance's complete, integrated platform makes it easy for you.
  3. We deliver the biggest bang for your Advocate marketing investment. We're Advocate marketing experts. We understand Advocates at the DNA level. We'll help you get the most value from Advocate marketing while avoiding costly mistakes.

About Rob Fuggetta

Rob Fuggetta is the Founder & CEO of Zuberance. He drives Zuberance's vision and advises brands on advocacy strategy.

Rob is the world’s leading expert on brand advocacy. He is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” (John H. Wiley & Sons, Inc.)

Rob has been a featured speaker at dozens of conferences, including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), the CMO Club, the Marketing Executives Networking Group (MENG), and many others. In addition, Rob’s articles about advocacy have appeared in AdAge, Forbes, Fortune, Fast Company, iMedia Connection, to name a few. The Online Marketing Institute recently named Rob one of the nation’s Top 40 Digital Marketers.

Prior to founding Zuberance, Rob was the CMO for Genuity, a Verizon spinout. He also was formerly a partner at Regis McKenna Inc., the legendary high tech marketing and communications company, where he co-led the global Apple account.

Find Rob: