Social media is a powerful, unstoppable force that has transformed marketing. Our mission at Zuberance is to enable marketers to harness the power of social media to drive qualified leads, traffic, and sales. We do this by providing marketers with a powerful technology platform that makes it easy to engage and energize Brand Advocates on Facebook, Twitter, LinkedIn, Amazon, Yelp, brand websites, mobile devices, and more.
Founder and CEO
Rob is the driving force behind Zuberance’s vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance’s business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.
VP Product & Marketing
Ed is a strategic product and marketing executive with over 15 years of experience spanning the social web, networked communications, and infrastructure solutions. At Zuberance, Ed is responsible for building, delivering, and positioning a market-driven product that meets strategic customer needs with engineering and sales. Ed has been the founding marketing executive of three other venture-backed technology companies, responsible for launching the product, company, and brand, along with developing the channel to market, and overall corporate strategy. Most recently he co-founded Ludic Labs and launched the social web application Diddit.com. Ed has also served in leadership roles at high-profile networking and database companies, including VP of Product Marketing for Orbital Data, VP Product Marketing at Composite Software, and Chief Strategist for Inktomi Corporation. Ed holds a B.S. in Structural Engineering, an M.S. in Systems Engineering, and ABD in Operations Research from Purdue University. Ed resides in San Francisco with his wife and son where he enjoys the northern California coast from the seat of a road bike or a restaurant/winery chair.
Vice President of Sales and Customer Success
Matt Elders has over 20 years of experience building and leading high-performance sales and client management teams in high-growth venture backed start-up environments, as well as established enterprises. He is a dynamic, hands-on client facing executive with a proven track of driving explosive sales growth at leading Internet, social media, and consulting companies including Scient, Tippit, BuzzLogic, and Gartner Group. As Zuberance’s VP Customer Success and Sales, Elders is responsible for the acquisition and success, of Zuberance’s customer base, building and leading the sales and customer success teams; and refining the company’s sales and customer success strategy, process, and infrastructure. Elders graduated with a degree in economics from Colby College, where he served as captain of the varsity ice hockey team. He is an avid athlete who enjoys golf, skiing, running, and boating. Matt resides in Tiburon with his wife and two sons.
VP Engineering
Deep Varma has over 17 years of software engineering experience in the Internet and software industries. Deep is a results-oriented, solution-driven engineering executive with a successful track record of leading and executing engineering teams and projects, driving strategic technology roadmaps and uncovering new business opportunities. Deep enjoys bridging strategic software development and hands-on programming using both local and offshore teams to deliver unparalleled results. Prior to Zuberance, Deep co-founded a SaaS-based social business networking company and was part of the Engineering Management team at Yahoo! and other Fortune 1000 companies in Silicon Valley. Deep is a Management Graduate from the Haas School of Business at the University of California at Berkeley. Deep lives in East Bay with his wife and two boys. Deep enjoys attending technical conferences, reading & writing blogs, building prototypes using new technolgies, skiing and work out on regular basis.
Zuberance is backed by Emergence Capital Partners, a leading venture capital firm serving early and growth-stage companies. The Emergence team has a proven track record of founding, investing and actively helping out portfolio companies with over 50 years of combined venture and operating experience at leading venture capital and technology firms.