Register for Webinar
Learn how to use Word of Mouth to drive sales now.
News & Events
In the News
San Francisco Business Times - Zuberance recruits fans to promote products online
November 6, 2009 - by Patrick Hoge. Read more »
destinationCRM.com - The Network Effect of Word of Mouth
June 19, 2009 - by Jeff Zabin. Mobilize customer sales forces with social media marketing: "You need to take your message to the people." Read more »
SmoothSpan's Bob Warefield Interview with Zuberance's CEO, Rob Fuggetta
January 26, 2009 - I recently had a chance to meet with Rob Fuggetta of Zuberance, a fascinating startup that has managed to raise a $4M round even in the depths of this economy. I'd been hearing good things through the grapevine about Zuberance... Read more »
Press Releases
Kodak CMO Jeff Hayzlett to Discuss Kodak Social Media Strategy at Live Zuberance Webinar on February 24
San Carlos, CA (February 9, 2010) - Jeffrey Hayzlett, the Chief Marketing Officer of Kodak, will be the special guest at a live, interactive webinar on Wednesday, February 24 hosted by Zuberance, the leading Word of Mouth company that delivers sales now. Read more »
Zuberance CEO to Discuss the Future of Social Media at Silicon Valley American Marketing Association Event
San Carlos, CA (January 14, 2010) - Rob Fuggetta joins Jeremiah Owyang to discuss the future of social media at an event hosted by the Silicon Valley American Marketing Association (SVAMA) on Thursday, Jan. 21, 2010. Read more »
Zuberance is Nominated for Prestigious Award from Global Telecommunications Organization
San Francisco, CA (December 22, 2009) - Zuberance has been nominated for a prestigious 2010 SPIFFY award from the Telecom Council of Silicon Valley's Service Provider Forum. Read more »
Zuberance Celebrates Successful First Year as Venture-Backed Company
San Francisco, CA (December 15, 2009) - Zuberance Getting Strong Traction by Enabling Companies to Turn Happy Customers into Virtual Salesforces, Leveraging Word of Mouth & Social Media Read more »
Zuberance Boosting Sales and Positive Word of Mouth for Companies during Crucial Holiday Shopping Season
San Francisco, CA (December 1, 2009) - Companies are boosting sales during the crucial holiday shopping season by unleashing a powerful Virtual Salesforce of their Brand Advocates via Zuberance, the leading Word of Mouth company driving sales now. Read more »
Award-Winning Marketer Paul Dunay Headlines Zuberance Word of Mouth Webinar on Dec 9
San Francisco, CA (November 18, 2009) - Paul Dunay, an award-winning marketer and author of Facebook Marketing for Dummies, will be the special guest at a free webinar on Wednesday, December 9, 2009 at 2 PM EST/11 AM PST. Read more »
Zuberance Founder & CEO Rob Fuggetta to Speak at WOMMA Summit in Las Vegas on Energizing Brand Advocates
San Francisco, CA (November 10, 2009) - Rob Fuggetta, Founder & CEO of Zuberance, the leading Word of Mouth company that delivers sales now, will discuss how companies can energize their Brand Advocates at the fourth annual WOMMA Summit, November 18-20, 2009 in Las Vegas. Read more »
Zuberance Wins Prestigious Social Media Award
Chicago, IL (October 27, 2009) - Zuberance Honored for Ground-Breaking Symantec Program that Energizes Thousands of Norton Advocates, Driving Positive Word of Mouth & Sales. Read more »
John Moore Headlines Zuberance & WOMMA Word of Mouth Webinar on Nov 4
San Carlos, CA (October 21, 2009) - John Moore, a former Starbucks and Whole Foods marketer and author of the highly popular "All Things WOM" blog, will be the special guest at a free webinar on Wednesday, November 4, 2009. Read more »
Zuberance Names High-Performance Internet Sales Executive Matt Elders VP Sales
San Carlos, CA, October 12, 2009 - Zuberance, the leading Word of Mouth company that delivers sales now, announced today it has appointed veteran Internet sales executive Matt Elders as Vice President of Sales. Read more »
Zuberance Launches Twitter Solution that Turns Word of Mouth into Sales Now
San Carlos, CA, September 29, 2009 - Zuberance's Twitter solution enables companies to go beyond listening to customers. It enables them to identify and energize their most valuable customers - their "Brand Advocates" - to spread positive Word of Mouth and boost sales now. Read more »
Symantec Wins Customer Advocacy Award at Aberdeen CMO Summit
San Francisco, CA, September 17, 2009 - Symantec was named the winner of the "Excellence in Customer Advocacy" award at the recent annual CMO Summit at the Grand Hyatt Hotel in San Francisco, CA, on September 9 & 10, 2009. Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), was the organizer of the event. Read more »
Zuberance, the Leading Word of Mouth Company, Names Consumer Internet Expert Dave Goulden VP Product
September 8, 2009 - Zuberance, the leading Word of Mouth marketing company that delivers sales now, announced today that it has appointed consumer Internet veteran Dave Goulden as Vice President of Product. Read more »
Forrester's Josh Bernoff Featured in Upcoming Free Zuberance Word of Mouth Webinar
September 3, 2009 - Forrester's Josh Bernoff, the co-author of the highly-acclaimed national best-seller Groundswell: Winning in a World Transformed by Social Technologies, will be the featured at a free interactive webinar on Thursday, September 17, 2009 2 PM EST/11 AM PST. Read more »
Zuberance, the Leading Word of Mouth Company, Encourages Customers to "Advocate for a Cure" for Breast Cancer
August 25, 2009 - Zuberance, the leading Word of Mouth marketing company that drives sales now, is partnering with the National Breast Cancer Foundation to help save lives in the fight against breast cancer. Read more »
Zuberance to Sponsor Aberdeen CMO Summit
August 18, 2009 - Zuberance, a word-of-mouth marketing company driving sales for enterprise companies, is a sponsor of the annual CMO Summit at the Grand Hyatt Hotel in San Francisco, CA, on September 9 & 10, 2009. The Aberdeen Group, a Harte-Hanks Company... Read more »
Zuberance Founder & CEO, Rob Fuggetta, Featured Speaker at CMAG Conference at Seagate
August 11, 2009 - Rob Fuggetta, Zuberance Founder & CEO, will be a featured presenter at the 43rd CMAG meeting on August 28, 2009 at Seagate in Scotts Valley, CA. Entitled "Brand Advocates: Understanding the World's Most Influential Consumers," Fuggetta's presentation... Read more »
Zuberance Appoints Former Yahoo! Executive as VP Engineering
June 24, 2009 - Zuberance, the provider of a ground-breaking Word of Mouth marketing platform that delivers sales now, announced today that it has appointed Deep Varma as Vice President of Engineering. Varma brings more than 15 years of software engineering management... Read more »
Zuberance Secures $4 Million in Series A Funding
November 24, 2008 - The leading provider of on-demand customer sales force software, today announced that it has raised $4 million in Series A funding from Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage technology-enabled services... Read more »
Research
Top 5 Questions to Ask About Your Word of Mouth & Social Media Strategy
August 28, 2009 - The single biggest mistake that companies are making with WOM and social media marketing programs is that they're focusing too much on tools and technologies and not nearly enough on the social aspect; in other words, people. Download »
The Advocate Channel
August 4, 2009 - Marketers can cost-effectively reach and influence millions of consumers and business decision-makers via the "Advocate Channel," according to a new report issued today by Zuberance, the leading Word of Mouth company. The "Advocate Channel" combines... Download »
An Army of Advocates
June 30, 2009 - More than 100 million consumers worldwide are Word of Mouth Advocates, a massive, highly influential, yet under-leveraged sales and marketing force, according to ground-breaking research by Zuberance, the leading online Word of Mouth marketing company. Download »
Webinars
Creating & Energizing Brand Advocates, Featuring John Moore
November 4, 2009 - Presenters: John Moore, WOMMA Evangelist and WOM Blogger; Rob Fuggetta, Zuberance. This webinar features real-world B2C and B2B case studies and data plus practical tips and advice on how marketers can leverage authentic Brand Advocates to turn Word of Mouth into sales now. View Now »
The Groundswell Power of Word of Mouth, Featuring Forrester's Josh Bernoff
September 17, 2009 - Presenters: Josh Bernoff, Forrester Research, Rob Fuggetta, Zuberance. Forrester's Josh Bernoff, the co-author of the highly-acclaimed national best-seller Groundswell: Winning in a World Transformed by Social Technologies, was the featured presenter at a free interactive webinar on Thursday, September 17, 2009. View Now »
Five Ways to Turn Social Media into Sales Now
August 12, 2009 - Presenter: Rob Fuggetta, Zuberance. Marketers are leveraging Social Media to listen to and engage consumers and business decision makers. But marketers have an opportunity to go beyond listening and engagement to use Social Media to drive sales by energizing... View Now »
Using Obama-Style Social Media Tools to Drive Sales
July 14, 2009 - Presenter: Rob Fuggetta, Zuberance. Much has been written and said about how the Obama campaign masterfully used Social Media to mobilize Obama Advocates. However, months after the last vote has been counted, Team Obama continues to energize supporters... View Now »
B2B Word of Mouth Driving Sales Now via WOM
June 16, 2009 - Presenter: Rob Fuggetta, Zuberance. Word of Mouth is the number one influencer of business buyers' purchase decisions, numerous studies have found. Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of... View Now »
Harnessing the Power of Word of Mouth and Social Media
May 7, 2009 - Presenters: Jeremiah Owyang, Forrester Research, Diane Beaudet, Symantec Corporation, Rob Fuggetta, Zuberance. Word of Mouth is the number one influencer of business buyers' purchase decisions, numerous studies have found. Word of Mouth has twice the influence of... View Now »
