Turning Word of Mouth and Social Media into Sales

 

Date: Wednesday May 11th, 2011

Time: 5:30 PM CST

Location: River East Art Center, 435 East Illinois Street, Chicago

Featured Speakers:

• Stephen Strong, Global Director of Interactive Media, Alberto Culver

• Lauren McCadney, Senior Segment Marketing Manager, CDW

• Mark Kurtz, Partner & Chief Growth Officer, Gage Marketing

• Rob Fuggetta, Founder/CEO, Zuberance

Event Moderator: Brian Quinton, Editor, Chief Marketer & Promo Magazine

 

It's the $64,000 question: "Can social media and Word of Mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering up any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales?

The good news is that there are answers. On Wednesday, May 11th Zuberance is hosting a cocktail party and interactive panel discussion that will bring together leading social media and Word of Mouth experts, plus marketers from top brands. They will discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI. The event is following WOMMA's School of WOM event in Chicago.

 

Visit us at School of WOM, May 9-11 in the lounge. We hope to see you there!