Brand Advocacy Series #CHIBAS
Turning Word of Mouth and Social Media into Sales
Date: Wednesday May 11th, 2011
Time: 5:30 PM CST
Location: River East Art Center, 435 East Illinois Street, Chicago
Stephen Strong, Global Director of Interactive Media, Alberto Culver
Lauren McCadney, Senior Segment Marketing Manager, CDW
Mark Kurtz, Partner & Chief Growth Officer, Gage Marketing
Rob Fuggetta, Founder/CEO, Zuberance
Event Moderator: Brian Quinton, Editor, Chief Marketer & Promo Magazine
It's the $64,000 question: "Can social media and Word of Mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering up any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales?
The good news is that there are answers. On Wednesday, May 11th Zuberance is hosting a cocktail party and interactive panel discussion that will bring together leading social media and Word of Mouth experts, plus marketers from top brands. They will discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI. The event is following WOMMA's School of WOM event in Chicago.
Visit us at School of WOM, May 9-11 in the lounge. We hope to see you there!