Brand Advocacy Series #NYBAS
Turning Word of Mouth and Social Media into Sales
Date: Tuesday May 17th, 2011
Time: 5:30 PM EST
Location: Big Fuel Headquarters, 40 West 23rd Street, 5th Floor, New York
Morgan Johnston, Corporate Communications Manager, JetBlue
Umang Shah, Social Strategist, Microsoft
Avi Savar, Founder, Big Fuel
Rob Fuggetta, Founder/CEO, Zuberance
Event Moderator: Abbey Klaassen, Digital Editor, Advertising Age
Event Producer: David Spark, Founder, Spark Media Solutions
It's the $64,000 question: "Can social media and Word of Mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales?
The good news is that there are answers. On Tuesday May 17th, Zuberance is hosting a cocktail party and interactive panel discussion that will bring together leading social media and Word of Mouth experts, plus marketers from leading brands. They will discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI.