Press Release

Zuberance Launches Twitter Solution that Turns Word of Mouth into Sales Now

Ground-Breaking Solution Enables Companies to Unleash "Virtual Salesforce" of Brand Advocates & Monetize Social Media

San Carlos, CA, September 29, 2009 - Zuberance, the leading Word of Mouth company that drives sales now for brands, today introduced a ground-breaking Twitter solution that enables companies to turn their Brand Advocates into a "Virtual Salesforce."

Zuberance's Twitter solution enables companies to go beyond listening to customers. It enables them to identify and energize their most valuable customers - their "Brand Advocates" - to spread positive Word of Mouth and boost sales now. About 40 percent of companies are Advocates, a massive, highly-influential, and yet under-leveraged sales and marketing force, according to Zuberance real-world Word of Mouth research.

Where's The ROI?

With over 66 million users, Twitter has exploded onto the scene as a powerful social technology. While many companies are using Twitter to listen to and engage customers, most companies are missing a major opportunity to energize their Brand Advocates to generate qualified leads and sales.

"Many marketers are now asking, 'How do we leverage Twitter, blogs, LinkedIn, Facebook, and other social networks and technologies to drive measurable business results?'" said Rob Fuggetta, Zuberance founder and CEO. "At the same time, companies today are only engaging a fraction of their Brand Advocates via Twitter and Facebook fan groups," said Fuggetta.

Zuberance Delivers Sales Now

The Zuberance solution enables companies to move from Twitter activities to sales now. Unlike listening platforms or tools, the Zuberance Twitter solution is a complete, end-to-end solution that converts social media marketing efforts into tangible results.

Zuberance's Twitter solution enables companies to:

1. Identify Brand Advocates: Zuberance enables companies to automatically identify their Brand Advocates via unique technology and algorithms. (Companies may have hundreds to thousands of people following them on Twitter. However, many may not be Advocates of these companies but deal-seekers and others.)
2. Mobilize Brand Advocates: Energizes Advocates by making it easy for them to spread positive Word of Mouth on Twitter and elsewhere on the social web and increase qualified leads and sales.
3. Track and optimize results in real-time: Provides companies with real-time analytics to track results of mobilizing Advocates.

About Zuberance

Zuberance is the leading Word of Mouth company that drives sales now. Leading consumer and business companies are leveraging Zuberance's ground-breaking Word of Mouth marketing solution and programs to identify and mobilize their highly-satisfied customers (AKA "Advocates"), cost-effectively increasing sales. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. For more information, visit Zuberance at www.zuberance.com, call 866.967.9746 or email lisa@zuberance.com.

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