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Zuberance Founder & CEO Rob Fuggetta to Speak at WOMMA Summit in Las Vegas on Energizing Brand Advocates
San Carlos, CA (Nov. 11, 2009) - Rob Fuggetta, Founder & CEO of Zuberance, the leading Word of Mouth company that delivers sales now, will discuss how companies can energize their Brand Advocates at the fourth annual WOMMA Summit, November 18-20, 2009 in Las Vegas.
The WOMMA Summit is sponsored by WOMMA (www.WOMMA.org), the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms. Entitled "Creating Talking Brands: Beyond Social Media," the WOMMA Summit is being held at the Paris Las Vegas Hotel & Casino in Las Vegas. To register or learn more about the WOMMA Summit, go to http://womma.org/summit09.
Energizing Norton Advocates, Driving Sales
Fuggetta's presentation, which will be held at 4:45 PM on Thursday, November 19, 2009, is entitled Energizing Norton Advocates, Driving Sales. The presentation will showcase the award-winning Norton Advocates program. Fuggetta will be joined on the podium by a senior representative from the Norton consumer brand of Symantec.
Powered by Zuberance, Norton Advocates is the largest and most successful ongoing Brand Advocate program in the world. Since starting Norton Advocates in mid-2008, Norton has identified and/or mobilized over 25,000 Norton customers; doubled its user ratings on leading shopping sites; doubled its WOM Advocacy score, and increased sales. Importantly, Norton does not pay or provide financial incentives to Advocates to spread positive WOM. Forrester Research, Inc. recently named Norton Advocates enabled by Zuberance as the winner of the prestigious 2009 Forrester Groundswell Award in the Energizing B2C category.
"We are delighted to welcome Norton and Rob Fuggetta of Zuberance to this year's WOMMA Summit," said Kristin Horstman, CMP, Director of Education and Events, WOMMA. "The Norton Advocates program is truly a remarkable example of how a brand can energize its authentic Advocates to spread positive WOM and generate measurable increases in sales," said Horstman.
Turning Word of Mouth into Sales Now
Zuberance is the leading Word of Mouth company driving sales now and a winner of a 2009 Forrester Groundswell Award. Zuberance's ground-breaking Word of Mouth marketing solution enables companies to identify and mobilize their highly-satisfied customers (AKA "Brand Advocates") plus track results in real-time. Zuberance customers include Global 2000 companies plus growing companies. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. For more information, visit Zuberance at www.zuberance.com, call 866.967.9746 or email Matt Elders, Vice President of Sales, at matt@zuberance.com.
Media Contact for Zuberance: Charles Orlando, Zuberance, charles.orlando@zuberance.com, 415-568-8161.
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