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Zuberance Boosting Sales and Positive Word of Mouth for Companies during Crucial Holiday Shopping Season

Zuberance Enabling Companies to Make Cash Registers Ring by Turning Highly-Satisfied Customers into Virtual Salesforces

San Carlos, CA (December 1, 2009) - Companies are boosting sales during the crucial holiday shopping season by unleashing a powerful Virtual Salesforce of their Brand Advocates via Zuberance, the leading Word of Mouth company driving sales now.

Brand Advocates are highly-satisfied customers who recommend brands and products to their friends and colleagues via Facebook, Twitter, shopping and review sites plus in face-to-face conversations. Advocates' recommendations are up to 10 times more trusted and influential than advertising and other paid media, numerous studies have shown.

By energizing Advocates, companies are making their cash registers ring now. For example, a leading consumer software company doubled sales on Amazon.com by energizing its Brand Advocates. Another company, a major telecommunications firm, increased clicks to an offer page by over 50% and generated a 15% conversion rate to sales by mobilizing Advocates. Importantly, companies are not paying Advocates to recommend them.

Reaching Millions of Holiday Shoppers

Over 100,000 Brand Advocates are spreading positive Word of Mouth and boosting sales via the award-winning Zuberance Advocate Platform this holiday shopping season. The Zuberance Advocate Platform enables companies to identify, mobilize, and track Brand Advocates while making it easy for Advocates to evangelize their favorite brands and products.

On average, each Advocate is participating in two to three advocacy activities including:

• Creating and publishing brand and product recommendations on shopping sites, review sites, blogs, and social networks like Twitter and Facebook
• Sharing promotional offers with friends and colleagues
• Providing valuable feedback via online surveys and more

Each Advocate reaches a minimum of 150 people in their social network, which means that 100,000 Advocates are reaching 15 million holiday shoppers with positive, relevant messages. These messages are often reach millions of additional shoppers, thanks to the power of social media like Twitter and Facebook.

Turning Word of Mouth into Sales Now

"94% of consumers trust Word of Mouth recommendations, yet marketers are struggling to get their customers to recommend them," said Rob Fuggetta, Founder & CEO of Zuberance. "We're solving this problem now for marketers by making it easy for brands to energize their Advocates and for Advocates to share their enthusiasm with others. This is proving to be valuable for brands during the crucial holiday season and throughout the entire year," said Fuggetta.

"No marketing lever is more efficient and effective that customer advocacy. And when it comes to actually driving customer advocacy, few companies can hold a candle to Zuberance," said Jeff Zabin, senior analyst, Aberdeen Group. "The process of mobilizing a customer salesforce has never been easier, thanks to Zuberance's on-demand platform for populating product recommendations and testimonials across the Internet in a highly-target and contextualized fashion," said Zabin.

About Zuberance

Zuberance is an award-winning Word of Mouth company driving sales now. Zuberance's ground-breaking Word of Mouth marketing platform, services, and expertise enables companies to identify and mobilize their highly-satisfied customers (AKA "Brand Advocates") plus track results in real-time. Zuberance customers include Global 2000 companies plus growing companies across multiple industries and verticals. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Zuberance is a proud member of the Word of Mouth Marketing Association. For more information, visit Zuberance at www.zuberance.com, call 866.967.9746 or email matt@zuberance.com.

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