Augie Ray of Independent Research Firm Discusses Turning Facebook Fans into Brand Advocates - September 22 Webinar Hosted by Zuberance & WOMMA
San Carlos, CA (September 14, 2010) - Special Guest, Augie Ray, a Senior Analyst of Social Computing at Forrester Research, Inc., will discuss how to turn Facebook fans into Brand Advocates on a webinar on Wednesday, September 22 at 9AM Pacific/12 Noon Eastern. The webinar is co-sponsored by the Word of Mouth Marketing Association (WOMMA), and Zuberance, the leading brand advocacy company.
Augie Ray is a Sr. Analyst of Social Computing at Forrester Research, Inc. For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in categories such as consumer packaged goods, office products, and travel. He has specialized in emerging and social media, including branded communities, blogs, Twitter, Facebook and mobile marketing. Since joining Forrester, Augie has researched and published reports on social media marketing topics including mass influence, advocacy and the ROI of social media marketing.
Augie is a leading expert on social networks, social media strategy, marketing organization and consumer digital behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal, New York Times and BusinessWeek. Augie was recently named one of the ten most influential analysts on Twitter by a leading PR blog.
Topics for the webinar include:
- What's the value of a Facebook fan
- What's the value of a Brand Advocate
- How to identify and energize Brand Advocates
The webinar will feature real-world case studies and best practices for energizing Brand Advocates on Facebook and across the social web.
Register now at zuberance.com/webinar. Attendance is limited.
Zuberance is the leading social marketing technology company. The award-winning Zuberance Advocate Platform enables companies to systematically identify and energize Brand Advocates across Facebook, Twitter, MySpace, LinkedIn, brand websites, email and more, driving sales and positive Word of Mouth. Zuberance's powerful analytics enable companies to track results of Advocate marketing campaigns and get unique Advocate insights. Forrester named Zuberance the winner of the prestigious 2009 Forrester Groundswell Award in the Energizing B2C category. Zuberance customers include leading B2C and B2B companies across multiple verticals. Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Zuberance is a member of the Word of Mouth Marketing Association. For more information, visit www.zuberance.com.
WOMMA is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands. Learn more at womma.org.