Social Marketing Experts from Avaya and CDW Join Zuberance for Dec 7 Webinar, "How to Make Social Media Work for B2B"
San Carlos, CA (November 30, 2010) - Zuberance, the leading brand advocacy company, is hosting a free interactive webinar on "How to Make Social Media Work for B2B" as part of the Social Media ROI Webinar Series on Tuesday, December 7 at 11 AM PST/2 PM EST. The webinar will feature Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya and Lauren McCadney, Sr. Segment Marketing Manager, CDW.
Many B2B marketers are already using social media as part of their marketing mix. But most B2B marketers are still wondering how to fully leverage the power of social media to achieve their marketing objectives. In this free, interactive webinar, you'll learn from social media experts and B2B marketing leaders how to get the biggest bang from your social media buck in 2011 and beyond.
You'll get practical advice and real-world insights on:
- How to leverage Facebook and Twitter as marketing weapons
- How to turn social media into qualified leads and sales now
- How to measure social media marketing ROI
About Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of three "Dummies" books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010) and Facebook Advertising for Dummies (Wiley 2010). Through his new ideas in marketing and social media strategies, Paul has increased qualified lead generation 80% and helped Avaya gain recognition as one of Huffington Post's Top 50 Most Social Firms.
About Lauren McCadney
Lauren was recently named "Small Business Marketer of the Year," by a division of the Corporate Executive Board for a leading edge B2B social media program with positive ROI. Lauren is committed to helping shape the next generation of social media practioners and recently served as a Visiting Instructor at the University of Texas at Austin. She taught Consumer Insight which she designed around the social web as the source of qualitative data gathering. Her commitment to the field extends to being Content Editor for a line of social media and integrated marketing communications graduate and executive education books. Lauren is a member of the Word of Mouth Marketing Association (WOMMA) where she currently sits on the Member Ethics Advisory Board.
Follow the conversation on Twitter using the hashtag #SocialMediaROI.
This webinar will fill up fast. Register now at: http://www.zuberance.com/webinar/social-media-roi/
Zuberance is the leading Brand Advocacy company. The award-winning Zuberance Advocate Platform is a hosted Word of Mouth solution that enables companies to identify and energize Brand Advocates at scale, driving measurable increases in qualified leads, sales, and advocacy. Zuberance customers include leading consumer and business brands worldwide. Headquartered in San Carlos, CA, Zuberance is backed by leading investors including Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a proud member of the Word of Mouth Marketing Association (WOMMA). Information about Zuberance can be found at http://www.zuberance.com. Follow @Zuberance on Twitter.