Social Marketing Expert Ted Rubin Joins Zuberance as Strategist and Brand Evangelist
SAN CARLOS, Calif., January 26, 2011 - Ted Rubin (@TedRubin), a well-known Chief Marketing Officer and leading social marketing expert, is joining Zuberance to help spread the word about the power of brand advocacy to drive sales.
Rubin, a former Chief Marketing Officer for e.l.f. cosmetics, became known for his active use of social media to build relationships and brand advocacy. During his time at e.l.f., Rubin doubled the cosmetics brand's customer base, and increased sales, with little-to-no budget.
Rubin will be creating content for the Zuberance blog "ZuberRants" http://blog.zuberance.com/, and for the Zuberance Twitter account http://www.twitter.com/zuberance.
Sample blog postings by Rubin on Zuberance's blog, "ZuberRants," include:
- "The Socially Focused Organization - Brand Survival for 2011"
- "Does Your Product Pass Social QC (social quality control)?"
- "Step Aside Aspiration...Inspiration is the Way to Go."
To learn more about Ted Rubin, visit http://www.tedrubin.com/in-the-media/
About Zuberance
Zuberance is the leading brand advocacy company. The award-winning Zuberance Advocate Platform is a hosted Word of Mouth solution that enables companies to identify and energize Brand Advocates at scale, driving measurable increases in qualified leads, sales, and advocacy. Zuberance customers include leading consumer and business brands worldwide. Headquartered in San Carlos, CA, Zuberance is backed by leading investors including Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a proud member of the Word of Mouth Marketing Association (WOMMA). Information about Zuberance can be found at http://www.zuberance.com. Follow Zuberance on Twitter at http://www.twitter.com/zuberance.