Zuberance Founder & CEO Rob Fuggetta to Keynote Liquid Brand Summit
SAN CARLOS, Calif., February 1, 2011 - Rob Fuggetta, Founder & CEO, Zuberance, the leader in brand advocacy, will discuss how leading brands are generating millions of authentic brand and product recommendations and boosting sales at the Liquid Brand Summit on March 1, 2011 at the Four Seasons Hotel in Silicon Valley.
Fuggetta will draw on Zuberance's real-world insights and experiences to show how brands can identify their Advocates and turn them into powerful social media marketing machines. He'll discuss three myths about Brand Advocates, and offer a practical roadmap on how companies can get started now to energize their Advocates to drive positive Word of Mouth and sales.
Fuggetta is the driving force behind Zuberance's vision and strategy. After over 20 years in Silicon Valley, Fuggetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing.
About Liquid Brand Summit
The Liquid Brand Summit is an exclusive and exciting one-day event. During the day the participants will get to discuss relevant and timely topics in intimate round table sessions facilitated by high level executives (Session Leaders) from well known brands. To sign up, or learn more visit http://www.liquidbrandsummit.com.
Zuberance is the leading brand advocacy company. The award-winning Zuberance Advocate Platform is a hosted Word of Mouth solution that enables companies to identify and energize Brand Advocates at scale, driving measurable increases in qualified leads, sales, and advocacy. Zuberance customers include leading consumer and business brands worldwide. Headquartered in San Carlos, CA, Zuberance is backed by leading investors including Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a proud member of the Word of Mouth Marketing Association (WOMMA). Information about Zuberance can be found at http://www.zuberance.com. Follow Zuberance on Twitter at http://www.twitter.com/zuberance.