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September 24, 2012
Rob Fuggetta, author of “Brand Advocates:” Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons, Inc. will be a guest speaker at the San Diego CMO Club Dinner and Roundtable on Tuesday, October 2, 2012 at 6:00pm in La Jolla, CA.
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September 20, 2012
Zuberance, the leading brand advocacy company, will be the gold sponsor of the Las Vegas Interactive Marketing Association’s Annual Executive Breakfast on September 27, 2012 at 8:30 AM at the Mirage Hotel & Casino in Las Vegas.
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September 18, 2012
Rob Fuggetta, founder & CEO of Zuberance, and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” (John Wiley & Sons, 2012) will be a guest speaker at a luncheon hosted by Direct Marketing Association of Northern California September 20, 2012 in Burlingame, CA.
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September 14, 2012
Rob Fuggetta, founder & CEO of Zuberance, and author of “Brand Advocates” (John Wiley & Sons, 2012) will be a guest speaker at a luncheon hosted by Direct Marketing Association of Northern California September 20, 2012 in Burlingame, CA.
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September 11, 2012
Zuberance Powering Brand Advocate Program for Ancestry.com, the World’s Leading Genealogy Website
People love family history and sharing their incredible discoveries found within their family tree. Leveraging Zuberance, Ancestry.com, the world’s largest online family history resource, is enabling enthusiastic subscribers (AKA “Ancestry.com Advocates”) to recommend the family history website to their friends on Facebook, Twitter, and elsewhere.
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August 10, 2012
Zuberance Launches Ground-Breaking Employee Advocacy Solution
Zuberance empowers employees to act as brand advocates, leveraging social media.
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July 31, 2012
Zuberance, the leading social media company powering advocacy for top brands, announced today that it has reached a major milestone. Zuberance has powered a total of 30 million Brand Advocate recommendations and responses by Advocates’ friends and colleagues, driving billions of dollars in measurable sales and media value for brands.
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July 24, 2012
Book Shows Hot to Turn "Brand Advocates" into Powerful Marketing Force - without Paying for Recommendations
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June 26, 2012
Lauren McCadney, Award-Winning Marketer & Social Media Leader at CDW, Joins Zuberance Advisory Board
Zuberance, the leading enterprise social media company focused on Brand Advocates, announced today that Lauren McCadney, an award-winning marketer and social media leader at technology solutions provider CDW, has joined Zuberance's advisory board.
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May 10, 2012
Rob Fuggetta, founder & CEO of Zuberance, will be a guest speaker at Word of Mouth Crash Course, "How to be Great at Word of Mouth Marketing" in Austin, Thursday, May 10 at the AT&T Executive Education and Conference Center.
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May 08, 2012
Rob Fuggetta, founder & CEO of Zuberance, will be a guest speaker at the Word of Mouth Marketing Association's WOMM-U Event in Chicago, Tuesday, May 8 at the Radisson Blue Aqua Hotel.
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February 08, 2012
Zuberance Selected by AlwaysOn as an OnMedia Top 100 Winner
Zuberance recognized for creating new opportunities in marketing, branding, advertising, and publishing.
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January 12, 2012
Zuberance Turning Enthusiastic Webroot Customers into Powerful Word of Mouth Marketing Force
Zuberance, the leading brand advocacy company, is turning highly-satisfied customers of Webroot, a leader in delivering Internet security as a service, into a powerful Word of Mouth marketing force.
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January 11, 2012
Zuberance Founder & CEO Rob Fuggetta to Speak at MENG Event in San Francisco on Jan. 19
Rob Fuggetta, founder & CEO of Zuberance, will be the guest speaker at the Northern California chapter meeting of the Marketing Executives Networking Group (MENG) on Tuesday, January 19, 2012 at 6:30 PM. The meeting will be held at the Parc 55 Wyndham Hotel, 55 Cyril Magnin Street, San Francisco.
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November 8, 2011
Bill McBride, President & COO of Club One, Joins Zuberance Advisory Board
Zuberance, the leading social media marketing company focused on Brand Advocates, announced today that Bill McBride, the president & COO of Club One, Inc., an award-winning health club management company, has joined Zuberance's advisory board.
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July 21, 2011
Zuberance Named an AlwaysOn Global 250 Company
Zuberance, the leading social media marketing company powering millions of authentic Social Recommendations for brands on Facebook, Twitter, LinkedIn, and elsewhere across the social web, today announced it has been selected by AlwaysOn as one of the Global 250 Top Private Companies.
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June 3, 2011
Zuberance, the leading social marketing company that drives millions of brand and product recommendations on Facebook, Twitter, LinkedIn, and elsewhere across the social web, today announced that it has been chosen as a winner of the highly coveted TiE50 Award.
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May 31, 2011
The Silicon Valley American Marketing Association is hosting a social media panel discussion, sponsored by Zuberance, on June 2nd, 2011 at 5:30pm in San Jose for marketers seeking insights on how to leverage social media to energize their best customers (AKA Brand Advocates.)
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July 21, 2011
Zuberance Named an AlwaysOn Global 250 Company
Zuberance, the leading social media marketing company powering millions of authentic Social Recommendations for brands on Facebook, Twitter, LinkedIn, and elsewhere across the social web, today announced it has been selected by AlwaysOn as one of the Global 250 Top Private Companies.
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June 3, 2011
Zuberance, the leading social marketing company that drives million of brand and product recommendations on Facebook, Twitter, LinkedIn, and elsewhere across the social web, today announced that it has been chosen as a winner of the highly coveted TiE50 Award.
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May 31, 2011
The Silicon Valley American Marketing Association is hosting a social media panel discussion, sponsored by Zuberance, on June 2nd, 2011 at 5:30pm in San Jose for marketers seeking insights on how to leverage social media to energize their best customers (AKA Brand Advocates.)
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May 16, 2011
Marketers looking to turn Word of Mouth and Social Media into Sales will get actionable insights from leading social media and Word of Mouth experts, plus marketers from top brands in an exclusive panel event at Big Fuel's new NYC Headquarters on Tuesday, May 17th at 5:30pm EST. The panel discussion will also be streamed live online from 6:30-7:30pm EST.
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May 6, 2011
Marketers looking to turn Word of Mouth and Social Media into Sales will get actionable insight from leading social media and Word of Mouth experts, plus marketers from top brands at an exclusive panel event on Wednesday, May 11th at 5:30pm in downtown Chicago.
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Apr 20, 2011
Porter Gale, VP Marketing at Virgin America, Joins Zuberance Advisory Board
Porter Gale, the VP Marketing at Virgin America, has joined the advisory board at Zuberance, the leading social marketing company that turns millions of authentic Brand Advocates into powerful marketing forces for companies on Facebook, Twitter, and elsewhere across the social web.
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Apr 15, 2011
Marketers looking to more effectively balance Paid vs. Earned Media will get actionable insight from industry analysts and influencers in an exclusive interactive webinar on Tuesday, April 19th at 10am PST.
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Mar 24, 2011
Erin Hintz, Former Head of Symantec Consumer Marketing, Joins Zuberance Advisory Board
Zuberance, the leading brand advocacy company, announced today that Erin Hintz, former Vice President of Worldwide Consumer Marketing for Symantec, has joined the Zuberance Advisory Board.
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Mar 7, 2011
Zuberance Launches Advocate Answers
New Social Commerce App Drives Qualified Leads & Sales by Connecting Brand Advocates with Prospects
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Feb 23, 2011
Tami Bhaumik Joins Zuberance as Vice President of Customer Success
Zuberance, the leading provider of a social media marketing platform that drives sales by energizing Brand Advocates, today named Tami Bhaumik vice president of customer success.
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Feb 18, 2011
Hotel marketers seeking to turn social media and Word of Mouth into sales will get practical answers from industry experts in an exclusive interactive webinar on Thursday, March 10, 2011 at 11am PST.
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Feb 7, 2011
Paul Dunay, An Award-Winning B2B Marketing Expert, Joins Zuberance Advisory Board
Zuberance, the leading Brand Advocacy company, announced today the appointment of Paul Dunay (@PaulDunay), an award-winning B2B marketing expert, to its Advisory Board.
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Feb 1, 2011
Zuberance Founder & CEO Rob Fuggetta to Keynote Liquid Brand Summit
Rob Fuggetta, Founder & CEO, Zuberance, the leader in brand advocacy, will discuss how leading brands are generating millions of authentic brand and product recommendations and boosting sales at the Liquid Brand Summit on March 1, 2011 at the Four Seasons Hotel in Silicon Valley.
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Jan 26, 2011
Social Marketing Expert Ted Rubin Joins Zuberance as Strategist and Brand Evangelist
Ted Rubin, a well-known Chief Marketing Officer and leading social marketing expert, is joining Zuberance to help spread the word about the power of brand advocacy to drive sales.
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Jan 20, 2011
Zuberance to Host Brand Advocacy Series in Dallas on February 3, 2011
Founder & CEO Rob Fuggetta to lead intimate discussion on how to turn Word of Mouth (WOM) and Social Media into Sales.
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Jan 17, 2011
Rob Fuggetta Debates Joe Jaffe on Word of Mouth Incentivization
Social media influencer and marketing veteran debated the keys to success for one of the oldest and most trusted forms of marketing, Word of Mouth (or personal recommendations).
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Nov 30, 2010
Social Marketing Experts from Avaya and CDW Join Zuberance for Webinar
Zuberance, the leading brand advocacy company, is hosting a free interactive webinar on "How to Make Social Media Work for B2B" as part of the Social Media ROI Webinar Series on Tuesday, December 7 at 11 AM PST/2 PM EST.
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Oct 26, 2010
Zuberance Raises $8 Million in Series B Round
Zuberance, provider of an award-winning Word of Mouth marketing platform that energizes Brand Advocates, announced today it has received $8 million in Series B funding led by Canaan Partners. Existing investor Emergence Capital Partners and Correlation Ventures also participated in the round.
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September 14, 2010
Augie Ray of Independent Research Firm Discusses Turning Facebook Fans into Brand Advocates
Special Guest, Augie Ray, a Senior Analyst of Social Computing at Forrester Research, Inc., will discuss how to turn Facebook fans into Brand Advocates on a webinar on Wednesday, September 22 at 9AM Pacific/12 Noon Eastern. The webinar is co-sponsored by the Word of Mouth Marketing Association (WOMMA), and Zuberance, the leading brand advocacy company.
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August 4, 2010
Brand Advocates are Worth at Least 5X More than Average Customers
Brand Advocates are worth at least five times more than average customers because they are big spenders and because their recommendations drive billions of dollars in purchase decisions for everything from cars to computers, hotel rooms, movies, and more, according to a new study released today by Zuberance.
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July 28, 2010
Your Brand Advocates - How to Find Them and What They Are Worth
Learn how to measure the value of your Brand Advocates on Facebook, Twitter and other Social Media channels at a free interactive webinar at 11 AM PDT/2 PM EDT on Wednesday, July 28, 2010. The webinar is hosted by Zuberance, the leading social marketing platform company delivering sales now.
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June 21, 2010
Free Webinar Discusses How to Avoid Becoming Social Media Roadkill
How to avoid becoming social media roadkill will be the subject at a free interactive webinar at 11 AM PDT/2 PM EDT on Wednesday, June 23, 2010. The webinar is hosted by Zuberance, the leading social marketing platform company delivering sales now.
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May 21, 2010
David Spark, Popular Social Media Blogger, to Speak at Zuberance Webinar on Wednesday, May 26
David Spark, a popular social media blogger, will be the guest speaker at a free Zuberance webinar on Wednesday, May 26, 2010 at 11 AM PDT/2 PM EDT. The webinar will focus on how companies can leverage the power of social media to get measurable business results.
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May 17, 2010
Social Media Driving Leads & Sales, New Report Shows
Can companies generate leads and sales from social media? That's the number one question on the minds of marketers and their agency partners in the Social Media Age. A new report from Zuberance shows that companies are making their cash registers ring now by harnessing the power of social media and Brand Advocates.
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February 9, 2010
Mr. Hayzlett will reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing - particularly social media - to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
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January 14, 2010
Millions of consumers and businesses have integrated social media into their daily routines. Fuggetta and panelists at the SVAMA event will discuss how social media will change in 2010, what's working in social media (and what isn't); and where the latest social media trends are headed.
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December 22, 2009
Zuberance, the leading Word of Mouth and social media company driving sales now, has been nominated for a prestigious 2010 SPIFFY award from the Telecom Council of Silicon Valley's Service Provider Forum. The Telecom Council of Silicon Valley's Service Provider Forum includes 20 global service providers such as AT&T, British Telecom, DoCoMo, France Telecom/Orange, Swisscom, Verizon, and many other fixed and wireless carriers from Europe, Asia, and North and South America. SPIFFY nominees were selected from among 100 start-up companies who presented in Telecom Council meetings in 2009.
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December 15, 2009
Zuberance Getting Strong Traction by Enabling Companies to Turn Happy Customers into Virtual Salesforces, Leveraging Word of Mouth & Social Media. In March 2008, veteran marketer Rob Fuggetta made a bold move: he sold his home in San Carlos, CA to raise money for a new company he was starting. The new company, which Fuggetta named Zuberance, is aiming to do what Google and others have been unable to achieve so far: harness the Groundswell of consumer Word of Mouth and social media into sales for brands. This is considered the "Holy Grail" of marketing in an era where empowered consumers have more clout than marketers.
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December 1, 2009
Zuberance Enabling Companies to Make Cash Registers Ring by Turning Highly-Satisfied Customers into Virtual Salesforces. Companies are boosting sales during the crucial holiday shopping season by unleashing a powerful Virtual Salesforce of their Brand Advocates via Zuberance, the leading Word of Mouth company driving sales now. Brand Advocates are highly-satisfied customers who recommend brands and products to their friends and colleagues via Facebook, Twitter, shopping and review sites plus in face-to-face conversations. Advocates' recommendations are up to 10 times more trusted and influential than advertising and other paid media, numerous studies have shown.
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November 18, 2009
Paul Dunay, an award-winning marketer and author of Facebook Marketing for Dummies, will be the special guest at a free webinar on Wednesday, December 9, 2009 at 2 PM EST/11 AM PST. Entitled "Secrets of B2B Word of Mouth Marketing," the webinar is sponsored by Zuberance, the leading Word of Mouth company that delivers sales now. Zuberance is the 2009 winner of the Forrester Groundswell Award in the Energizing B2C category. Webinar attendees will learn: * Top 5 Myths of B2B Word of Mouth * How to drive qualified leads and sales now via Word of Mouth * 5 Best Practices of B2B Word of Mouth
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November 11, 2009
Fuggetta's presentation, which will be held at 4:45 PM on Thursday, November 19, 2009, is entitled Energizing Norton Advocates, Driving Sales. The presentation will showcase the award-winning Norton Advocates program. Fuggetta will be joined on the podium by a senior representative from the Norton consumer brand of Symantec. Powered by Zuberance, Norton Advocates is the largest and most successful ongoing Brand Advocate program in the world. Since starting Norton Advocates in mid-2008, Norton has identified and/or mobilized over 25,000 Norton customers; doubled its user ratings on leading shopping sites; doubled its WOM Advocacy score, and increased sales. Importantly, Norton does not pay or provide financial incentives to Advocates to spread positive WOM. Forrester Research, Inc. recently named Norton Advocates enabled by Zuberance as the winner of the prestigious 2009 Forrester Groundswell Award in the Energizing B2C category.
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November 3, 2009
Forrester Research's Josh Bernoff, the co-author of the highly-acclaimed business best-seller Groundswell: Winning in a World Transformed by Social Technologies, will present a prestigious 2009 Forrester Groundswell Award to Symantec and Zuberance on Wednesday, November 11, 2009 at the CMO Thought Leadership Summit in San Francisco. Zuberance, the leading Word of Mouth company that delivers sales now, was named a winner of a prestigious 2009 Forrester Groundswell Award for the Norton Advocates program in the highly-coveted Energizing, Business-to-Consumer category. Norton Advocates is the largest and most successful Brand Advocate program in the world today and one of the most successful examples of leveraging Word of Mouth and social media to drive measurable increases in sales.