Brand Advocacy is increasingly becoming a hot topic of marketing conversations, though people have slightly different definitions of a "Brand Advocate." Here at Zuberance, we live and breathe brand advocacy. I say the term, "Brand Advocate" probably about 46 times a day, and hear it from other Zuberance members even more than that. Our official definition is as follows:
"A Brand Advocate is a highly-satisfied customer or other* who recommends their favorite brands and products without being paid to do so." -Zuberance
*You do not necessarily have to be a customer of a company or brand to advocate it. I recently recommended Hotel Adagio, a Joie de Vivre hotel in San Francisco, to a colleague. I had been there recently, loved the decor, and the location is right downtown, but had never personally stayed overnight. Turned out, my colleague had a wonderful experience there and told me he was looking forward to staying at Hotel Adagio again.
We recently conducted a Twitter Poll with our followers asking them, How do you define the term "Brand Advocate?" Take a look at some of the definitions:
“As someone that's a 'fan' of a brand & takes a sense of ownership in seeing it succeed by evangelizing it to others” –Mack Collier, Social Media Consultant, Author of MackCollier.com
“A BA is someone who needs no incentive to tell others great things about you, and welcomes you making it easier for them to do so” –David Berkowitz, Senior Director at 360i, Author of Inside the Marketer's Studio
What is your definition of a "Brand Advocate?" Post your comments below!