Blog Posts: $853 / Customer Advocacy: Priceless

Our good friends at Social Chorus, an influencer marketing company, have issued a new study that says each positive post by a blogger is worth an average of $853 to brands. But if a post by a blogger is worth $853, what’s the value of recommendation by an authentic customer like a highly positive product review or compelling testimonial?

Keep in mind:

  • Advocates are highly trusted. Ninety-two percent of consumers trust Advocate recommendations  (source: Nielsen)
  • Advocate reviews are placed directly in the purchase path. Advocate reviews show up on shopping sites like Amazon, TripAdvisor, and Yelp where they’re read by people ready to buy.
  • Advocate reviews are proven to drive sales. Seventy-eight percent of consumers say reviews influence their purchase decisions (source: Ipsos Open Thinking Exchange)

 

netapp

So what do you think the value is of this recommendation to NetApp? In this story, a NetApp customer proclaims “I would pay for NetApp even if EMC was free.”

customer-advocacy

What do you think the value of this recommendation to Rubio’s Restaurant’s? In this story, a Rubio’s Advocate say she loves Rubio’s so much she named her daughter Ruby!

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Finally, what do you think the value is of this recommendation by an Advocate of Anytime Fitness Advocate, where she says “Anytime Fitness has truly changed my life!”

If a positive blog post is worth $853, then (like MasterCard used to say in their TV commercials) Advocate recommendations like these are truly priceless.

How valuable is customer advocacy, in your opinion?