We are so excited to have Jeffrey Hayzlett as our guest for our upcoming one-hour live webinar on Wednesday, February 24th at 10 AM Pacific Time. We want to continue (and maybe surpass?) the success we had with our last webinar with Ted Rubin (ELF Cosmetics CMO) as our guest. The response was fantastic so we want to continue to provide you with unique and valuable content through our webinars. Please feel free to register and let us know if you have any questions ahead of time by commenting here or emailing social @ zuberance.com. You'll have the chance to ask questions live and to get the answers directly from one of the most knowledgeable and involved CMOs in the industry. Follow this link to register for the webinar at the Zuberance website. Below you will find some more information about the Jeff. You can follow him on Twitter at @JeffreyHayzlett
Guest: Jeffrey Hayzlett, Eastman Kodak CMO
Jeffrey Hayzlett reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing - particularly social media - to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
Attendees will hear how Kodak is utilizing social media and other tools to transform itself; how to multiply the impact of marketing programs by utilizing other people's money, and how to structure and focus marketing organizations to generate maximum impact.
To complement this fascinating conversation with Jeffrey, we will have the chance to hear from Rob Fuggetta on the power of the advocate and strategies that can be used to identify, mobilize and track advocates.
This is crucial to your company's success, as a rather small increase on the number of advocates represents a huge gain in terms of market share. According to Delloitte, an increase of six percent points in brand advocates represents a total market share gain of $990 million in the beer industry. We will be blogging more about that research but wanted to give you a taste of what's coming down the road and how rich the webinar is going to be.