The Power of B2B Word of Mouth

Need more evidence that Word of Mouth is the most powerful driver of business for B2B marketers? 48% of B2B marketers say half or more of their business comes from Word of Mouth, according to a new Zuberance poll.

We conducted the poll during our September 21, 2011 webinar, “Secrets of B2B Social Media and Word of Mouth marketing.”

-Rob Fuggetta, Founder/CEO, Zuberance