This Week in Social: Facebook Cuts Off Reach Generator, "Pin This" Sees 637% Growth

Facebook Cuts Off Reach Generator - AdWeek While Facebook recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting off the ability for big brands to make sure a page post hits a majority of their fans through the Reach Generator tool. “We are simplifying our offerings for advertisers, who can now achieve reach goals through Promoted Posts, a recently launched product which gives businesses the increased flexibility to hand-select and boost posts in the News Feed,” said a Facebook spokesperson.

Look Out, Facebook Like Button: Pinterest's "Pin This" Sees 637 Percent Growth Since Februrary - AllFacebook

The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis,Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.

Twitter's New Cover Shot Head Image- A Couple of Tips - Business 2 Community

As the update stands at the moment – you can effectively enhance your Twitter profile by including a background header image around your profile pic. Great for brands and enables individuals to get a bit more creative too. Simply select to update your Profile using the iPad App and select your Header image.

How to Tap into the Mind of Brand Advocates - AllThingsWOM by WOMMA 

A kick ass product or stellar customer service can be major factors in driving word of mouth. But let’s take a step back and look into the mind of a brand advocate. By getting a deeper understanding of their motivations and personality traits, we can tap into their wants and needs more effectively, forming a mutually beneficial relationship between brands and their best customers.

Five Ways to Spot a Fake Online Review, Restaurant or Otherwise - NPR

Thinking of going to a nice restaurant? Before you decide, you probably go online and read reviews of the place from other customers. Online reviews of restaurants, travel deals, apps and just about anything you want to buy have become a powerful driver of consumer behavior. Unsurprisingly, they have also created a powerful incentive to cheat.