This Week in Social: Facebook to File IPO, Foursquare Adds Menu Details

Facebook Said to Plan Its IPO Filing for as Early as Next Week - Businessweek Facebook Inc., the world’s largest social-networking service, is aiming to file for its initial public offering as early as next week, two people with knowledge of the matter said. The company is discussing a valuation of $75 billion to $100 billion, said two people, who asked not to be identified because the plans haven’t been made public. Timing for the filing is still being discussed and may change, they said.

Foursquare Adds Menu Details to Restaurant Pages - eConsultancy

Foursquare has added another new feature to its desktop service – restaurant menus. At the moment the menus are available on the desktop and mobile sites, but the company says it will launch them soon on Foursquare's apps.

Facebook Timeline: Here's How Users Would Change It - Mashable

Opinions surrounding Facebook’s re-imagined profile are mixed. While many do like the new features, a number of vocal users have expressed their unhappiness with the changes. Because of this, Mashable asked their community to discuss how they would change Facebook Timeline to better fit their online lives. Here’s what they shared.

How Many Bad Reviews Does it Take to Deter Shoppers? - eConsultancy

Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service, according to a Lightspeed Research study.

Comscore Study Confirms What We Already Knew: You're Wasting Money on Ads No One Sees - AdAge

One of the not-so-secret realities of the display-ad world is that a decent chunk of online ads are never viewed by web visitors. They either appear below the dreaded fold, or a user scrolls past them before they load. It's one of the main reasons that the ANA, 4A's and Interactive Advertising Bureau have partnered on their Making Measurement Make Sense plan: to create the "viewable impression" metric.