Turning Advocates into a Content Marketing Engine

This is the fourth post in an 8-part series: Earning Your Black Belt in Advocate Marketing.

Marketers have two content marketing challenges:

1. They need more engaging content

2. They need more content.

But most content being created by brands today is not compelling:

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In one word, most content created by brands and agencies is crap.  Advocates' content is digital gold. it's the fuel of social media - it drives SEO, content & engagement. {tweet this}

You cannot make this stuff up, even if you wanted to

You can brainstorm in meetings and draft content all day long, but the content that is going to engage your customers is the content that is created by your customers. Engagement means different things to different people. Experiment with what resonates with your customers. From experiences to reviews and stories, Zuberance gives you the tools to identify, activate and engage with your Advocates.

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Zuberance powers Rubio’s Brand Advocacy, and the marketing team at Rubio’s uses Advocates’ stories and reviews on their website, email campaigns, and social media networks. Rubio’s also uses Advocates’ stories and reviews to learn more about themselves. What do your customers love? Hate? Want more of? Engaging with your Advocates is one of the best things your company can do – who else is going to be that honest about your product or service?

During the rest of your journey to earning a Black Belt in Advocate Marketing, we will cover: 

  • How to Reward Brand Advocates
  • Understanding the difference between Advocates & Influencers
  • How Advocates can become your company’s most successful sales people

Overcome your content marketing challenges by identifying and engaging with your Advocates.

Interested in learning more about Zuberance and watching a demo? Click here  Brand-advocates-bookIf you’re on the edge of your seat and cannot wait until next week, run out and pick up a copy (or order online) of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.

Porter Gale, the former VP Marketing at Virgin America, calls Brand Advocates the “ultimate guidebook to brand advocacy.” Says Gale: “Advocacy is the ultimate goal for every brand. Rob Fuggetta’s book is simple, clear, and filled with practical advice.”