Unleash Your Brand Advocates

Driving customer advocacy is now the #1 digital priority for CMOs worldwide, a recent IBM study of global CMOs showed.  And eMarketer recently stated: “Brand advocacy has become a critical part of the social media marketing mix.”

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The book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (Wiley; ISBN: 978-1-1183-3603-8; July 2012; Hardcover & E-book) provides a step-by-step guide on how marketers, small business owners, and others can:

  • Discover who their Brand Advocates are and what makes these influential customers tick
  • Energize Advocates, generating thousands of positive recommendations on Amazon.com, TripAdvisor, Yelp, Facebook, Twitter and elsewhere without paying for or providing incentives to Advocates
  • Reward Brand Advocates by giving them what they crave most (here’s a hint: it isn’t money)
  • Measure results and ROI from advocacy programs

Who Should Read Brand Advocates?

  • Brand Advocates is valuable for a wide range of audiences:
  • B2C and B2B marketers in a variety of roles: branding, online/digital, social media, demand generation, eCommerce, corporate communications, market research, and more
  • Sales executives and managers
  • Customer experience and loyalty program professionals
  • Executives and managers in ad agencies, digital agencies, public relations firms, and other marketing services providers
  • Small business owners and entrepreneurs
  • Professionals in non-profit organizations, government agencies, and NGOs (non-governmental organizations) plus in political campaigns
  • College students in business and marketing programs

 

In addition, any company or organization that is measuring customer satisfaction, loyalty, or advocacy via Net Promoter® can also benefit from Brand Advocates. The book describes how to turn Promoters into a powerful marketing force.

About the Author

Brand-advocates-book-rob-fuggettaRob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map.

 Brand Advocates is Available Now

Published by John Wiley & Sons, Inc., Brand Advocates is available now at leading book sellers including Amazon.com (print and Kindle edition); Barnes & Noble800 CEO Read; and BAM (Books-a-Million). In addition, the book is available directly from Wiley atwww.wiley.com in both print and e-book editions from Wiley.com.

Have you already read Brand Advocates? Please click to write a review!

Zuberance is the leading Brand Advocate marketing company. Zuberance manages and powers ongoing Brand Advocate programs for leading consumer and business brands. Zuberance combines its award-winning Brand Advocate platform with advocacy expertise and services to drive advocacy and sales. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.