Whitepaper: Making the Business Case For Brand Advocacy

Download: The Business Case For Brand Advocacy Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.

Download this whitepaper to determine:

  • Will a brand advocacy program help us make money? And/or...
  • Will a brand advocacy program help us save money?
  • How does the business case for this program compare to other programs?