Advocating products that makes your job easier

When Co-Editor for ReadWriteWeb, Marshall Kirkpatrick, finds a good tool for his work, he won't stop telling people about it or blogging about it. His current favorite application is Needlebase, a point and click DIY database creation tool. Needlebase allows you to scrape structured data off of the web. Kirkpatrick's audience and friends learn about Needlebase through his testimonials and showing people how he's using it. http://www.youtube.com/watch?v=-kneS-fKP9U

-David Spark, Social Media Journalist and Producer, Spark Media Solutions