Bringin' 'Em Back: 5 Must-See Videos on Brand Advocacy from 2011

The Marketing Power of Brand Advocates A rock star collection of mind-blowing stats about your most enthusiastic customers (AKA Brand Advocates.)

http://www.youtube.com/watch?v=aHz5RoZ8-7g

Use Your Advocates' Reviews as Marketing Copy

CDW's Senior Segment Marketing Manager, Lauren McCadney, on Advocate reviews: You can hire the best copywriter, but they'll never beat an Advocate when it comes to authenticity. (Clip taken at the Chicago Brand Advocacy Series.)

http://www.youtube.com/watch?v=hir070Ex7qE

How JetBlue Built Long Lasting Relationships on Their 10th Birthday

If you want to make an impact on someone, and create Brand Advocates, do something unexpected and delightful.  For example, what if you were to give away gifts on your birthday? 

That's exactly what JetBlue did on its 10th anniversary, as Morgan Johnston, Corporate Communication Manager, explains in this clip taken at the New York Brand Advocacy Series.

http://www.youtube.com/watch?v=J__W1uDjXb4&feature=related

How Do You Energize Brand Advocates?

At the New York Brand Advocacy Series, attendees and panelists were asked, "How do you energize Word of Mouth?" Here are their answers.

http://www.youtube.com/watch?v=FCIVE4c3SVM

The Adventures of Brand Advocate Man

It's a bird..it's a plane..no, it's BRAND ADVOCATE MAN! Watch the story of how Brand Advocate Man helped a struggling marketer energize her Advocates and become a social marketing Superhero!

http://www.youtube.com/watch?v=EwIOWeX-qi8

-Cara Fuggetta, Marketing Manager, Zuberance