Club One: We're getting 9X ROI by energizing Brand Advocates

Kari Bedgood, Director of Marketing and PR for the health club chain, Club One, discusses how energizing their Brand Advocates has led to a 9X ROI.  This video was taken at Zuberance's social media event, "How to Turn Word of Mouth and Social Media into Sales" in San Francisco.

Click here to view the rest of the videos from our social media event.