Do you approach influencers differently than Advocates?

October 26, 2010: At Zuberance's social media event, "How to Turn Word of Mouth and Social Media into Sales," David Spark spoke with panel moderator, Anthony Ha, Assistant Editor for VentureBeat about the high points of the panel discussion.

Spark and Ha talk about measuring social media (yes you can), that social media allows you to admit that you're wrong, and how and when to communicate with Advocates vs. influencers.

Click here to view the rest of the videos taken at the event.

Listen to the audio recording of the panel discussion featuring speakers from Edelman Digital, Intel, TiVo, and Zuberance.