How to Harness the Energy of Your Customers

October 26, 2010: David Spark interviews Jason Mathias who is the Director of Strategic Marketing for HomeAway  (a vacation rental marketplace) at the social media panel event hosted by Zuberance, "How to Turn Word of Mouth and Social Media into Sales." In this video, Jason discusses how HomeAway has empowered their Brand Advocates to answer prospects' questions and ultimately, drive sales.

Click here to view other videos taken at the panel event.

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