Slidecast: A Marketing Imperative: Balancing Paid vs. Earned Media

Last week I moderated a great webinar for Zuberance on the subject of paid vs. earned media. We had four presentations, and you can listen and watch the entire one hour webinar as a slidecast below. If you're interested in a specific presentation, you can just jump to a particular slide as noted. Here are the presentations:

Results of Owned, Paid, and Earned Media Survey: Jump to slide 4

For more than 300 registrants to the webinar, Zuberance asked everyone questions about spending and impact across all three forms of media. Here's what you said.

Paid, Owned, and Earned Media Landscape: Jump to slide 12

  • Presented by Sean Corcoran, Senior Analyst, Forrester Research, Inc. (@seancor)

Integrating Paid and Earned Media: Jump to slide 35

  • Presented by David Armano, Senior VP, Edelman Digital (@armano)

Leveraging Earned Media: Jump to slide 61

  • Presented by Rob Fuggetta, CEO of Zuberance (@robfuggetta)

Make sure to download Zuberance's latest whitepaper, "Top 5 Reasons Why Brands Need to Focus on Earned Media."

View more webinars from Zuberance