The Key to Energizing Advocates: Make it Easy!

October 26, 2010: Zuberance VP of Engineering, Deep Varma, discusses the development of the Zuberance Advocate Platform to one that is scalable for millions of Advocates and thousands of brands. The key to get Advocates to write reviews and ratings, and share them to their social networks is to simply make it easy.

This video was shot at the social media event, "How to Turn Word of Mouth and Social Media into Sales" in San Francisco, hosted by Zuberance. Click here to view the rest of the videos.

Check out the recap of the panel discussion that featured social media experts from Intel, TiVo, Edelman Digital, and Zuberance.