VIDEO: The Marketing Power of Brand Advocates

We recently created this 3 minute video to highlight the marketing power of your best customers (AKA Brand Advocates)- who they are and what they will do for you- without being paid to do so. Check it out: http://www.youtube.com/watch?v=np15SFBPE3k

Some key stats:

  • The #1 motivation for Advocates to recommend is to help others
  • There are 3.5 billion brand-related Word of Mouth conversations each day.
  • 92% of people trust their friends. Only 14% trust marketers.
  • Each time an Advocate recommends on the social web, it reaches 150 people.
  • For the price of one Super Bowl ad, an advertiser could have funded a Word of Mouth marketing program for 20years

Video produced by Kristina Hontalas.

-Cara Fuggetta, Marketing Manager, Zuberance