Advocates have the Answers for Indian Wells
The resort city of Indian Wells, CA (near Palms Springs) tries to woo visitors through all sorts of online marketing campaigns and promotions.
But if you really want to know about Indian Wells, who better to ask than an actual Indian Wells visitor? (and one who happens to be an Advocate!)
So Indian Wells has launched an innovative Advocate marketing program that enables prospective tourists to ask Advocates questions, like:
- What hotels do you recommend?
- What are the best places for sushi in Indian Wells?
- How do you get tickets for a sold-out tennis match between Roger Federer and Rafael Nadal?
Prospects ask questions via on online application they can access on the Indian Wells tourism website or via email. (They can also access the app via brand’s social channels or even paid media.)
Zuberance then automatically routes these questions to Advocates. The answers are sent back to prospects via email along with special offers. Advocates can be rewarded for answering questions with points or other incentives. We also provide SEO-optimized web pages with questions and answers, sort of an Advocate FAQ.
We believe Zuberance Answers® is the next big thing in advocacy. It connects Advocates with prospects, driving qualified leads, conversions, and sales.