Woof! Woof! Advocates Boost Tagg’s Ratings on Amazon
If you’ve ever lost a pet – even temporarily – you know how nerve-racking this can be. Tagg, a GPS device that attaches to pets’ collars, saves pets’ lives – and gives pet owners peace of mind.
Like lots of other products, Tagg’s sales rely heavily on consumer reviews. A whopping 90 percent of consumers say reviews influence their purchase decisions. (Source: Dimensional Research.)
Powered by Zuberance, Tagg has activated hundreds of enthusiastic Tagg Advocates to post reviews on Amazon.com and other third-party sites. This program has helped Tagg increase ratings and ranking by 63% in only three months!
Note: Tagg does not pay or provide incentives to Advocates for publishing reviews. In addition, the company doesn’t alter or edit reviews in any way. The key is having a system in place that makes it easy for Advocates to create and share reviews. For the Tagg team, Zuberance’s Advocate Marketing Platform was the answer.
The Platform provides everything Tagg needs to power its successful Advocate Reviews program. It features Zuberance’s hosted reviews application; publishing to third-party sites including Amazon.com, TripAdvisor, Google, Yelp, brand websites, Facebook, Twitter, and elsewhere; integrated analytics; and more. Plus, Zuberance’s professional and technical services team provided planning, design, development, testing, Q&A, program management, reporting, and more.