Our good friends at Social Chorus, an influencer marketing company, have issued a new study that says each positive post by a blogger is worth an average of $853 to brands. But if a post by a blogger is worth $853, what’s the value of recommendation by an authentic customer like a highly positive product review or compelling testimonial?
Keep in mind:
- Advocates are highly trusted. Ninety-two percent of consumers trust Advocate recommendations (source: Nielsen)
- Advocate reviews are placed directly in the purchase path. Advocate reviews show up on shopping sites like Amazon, TripAdvisor, and Yelp where they’re read by people ready to buy.
- Advocate reviews are proven to drive sales. Seventy-eight percent of consumers say reviews influence their purchase decisions (source: Ipsos Open Thinking Exchange)
So what do you think the value is of this recommendation to NetApp? In this story, a NetApp customer proclaims “I would pay for NetApp even if EMC was free.”
What do you think the value of this recommendation to Rubio’s Restaurant’s? In this story, a Rubio’s Advocate say she loves Rubio’s so much she named her daughter Ruby!
Finally, what do you think the value is of this recommendation by an Advocate of Anytime Fitness Advocate, where she says “Anytime Fitness has truly changed my life!”
If a positive blog post is worth $853, then (like MasterCard used to say in their TV commercials) Advocate recommendations like these are truly priceless.