To download the white paper, click here.
Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Today, it's Earned Media impressions that are building brands and paving the way for an open dialogue between companies and their customers.
Download the white paper and learn:
- Earned Media is the most trusted and credible form of content for a brand
- Social media has amplified the sheer quantity and reach of Earned Media
- 25 to 40% of all traffic and lead generation comes from Earned Media
- Earned Media Lasts
- Earned Media is Measurable
Click here to watch the webinar recording, "A Marketing Imperative: Balancing Paid vs. Earned Media."