The Uplift to Sales from Positive Word of Mouth

Word of Mouth  has a powerful influence on sales, at each stage of the purchase journey from awareness, through consideration, purchase, and re-purchase. Here are five charts that illustrate this:

❶Eight of ten consumers say online reviews influence their purchase decisions:


❷Consumer electronics buyers rely more on consumer reviews more than professional reviews:


❸Online reviews by customers who have already purchased the products and deals are the two biggest influencers for online shoppers:


❹Nearly all consumers surveyed said they immediately called, visited, or purchased from a local business after reading a Yelp review:


❺Millenials trust online reviews as much as recommendations from friends and family.



What is your brand doing to energize Advocates to spread positive word of mouth, write reviews and give recommendations?