Advocate marketing is 3X more trusted and influential than ads and other forms of paid media marketing, according to studies by Nielsen and others.
In short, people place a LOT more credibility in what real product owners and friends say about a product than what brands tell them.
But did you know that Advocate marketing also has the highest return on investment (ROI) of any marketing program?
$1 Investment = $10 Return OR MORE
We've managed and powered over 1,000 Advocate marketing programs for B2C and B2B brands involving more than 10 million Advocates.
Through our analytics and custom reporting, we carefully track the return that our customers get from these advocacy programs.
Here's the key finding: Most of our customers get at least a 10X ROI on their Advocate marketing investments, as measured by sales and media value.
In short, for each $1 invested in Advocate marketing, they're getting $10 or more back!
Here are three examples:
Software Company Gets 47X ROI on Advocate Referral Program
- Annual Investment: $120,000 (includes platform, services, Advocate rewards)
- Return: 47 new customers x $30,000 annual contracts = $1,410,000
- ROI: 47X
Consumer Electronics Company Gets 46X ROI on Advocate Content Program
- Annual Investment: $70,000 (includes platform and services)
- Over 2,000 pieces of content (Advocate reviews and stories) created @ value of $250 per content. 5,000 x 250 = $1,250,000
- Over 2 million people reached via Advocates sharing and publishing content online; 2 million x $1 = $2 million
- Total return = $3,250,000
- ROI: 46X
Start-Up Gets 20X ROI from Advocate Community
- Annual investment: $75,000 (includes platform, services, and Advocate rewards)
- Over 1,000 pieces of content (Advocate reviews, stories, photos, videos, etc.) created @ value of $250 per content. 1,000 x 250 = $250,000
- Over 1 million people reached via Advocates sharing and publishing content online; 1 million x $1 = $1 million
- Over 1,000 Advocates engaged on community; estimated value of engagement = $250,000
- Total return = $1,500,000
- ROI: 20X
Get an Estimate of Your Advocate Marketing ROI
If you're considering Advocate marketing, we'd be glad to help you assess the potential return on your investment.
We have an Advocate marketing ROI tool that you can easily customize by plugging in your own numbers.
While it's not a predictor of actual performance, the tool can help you give you a ballpark estimate of the ROI you'll get from Advocate marketing.