Social media isn’t a “one size fits all” solution. If the client is in the B2B space they need to spend months if not years building a relationship. That’s because B2B sales cycles can be extremely long, said Mark Kurtz, Chief Growth Office and VP of New Media for Gage Marketing.
But in the B2C space, Gage can be very aggressive through promotions, contests, and ad campaigns. Ultimately though, social media doesn’t exist and survive in a bubble. It’s all about integrating a campaign, said Kurtz.