Blending Social Media and Search Marketing To Increase Brand Advocates and Sales

UPDATE: Here's the video of the webinar. Thanks for participating and attending. We will be giving the information about the next webinar this week.

We are delighted to introduce our next live webinar. This time around we have a stellar gathering of social media and search engine marketing luminaries.

Time and date: March 23rd at 11 AM PT (2 PM ET).

Please Register to attend as attendance is limited


  • Dave Peck, Social Media Strategist. Dave has helped brands such as CNBC and The Grammys with social media.
  • David Rodnitzky, Founder and Partner at PPC Associates. David has an unmatched depth of expertise in search programs to drive lead generation and sales for top brands and corporations
  • Rob Fuggetta, Zuberance Founder and CEO. Rob will be the host of the webinar bringing everything together into a conversation that will give you tangible guidelines to help you use social and search to drive sales and increase brand advocacy levels.

Dave Peck, Social Media Strategist

Dave Peck

Dave Peck is the Social Media Strategist for LSF Interactive. He has helped build online communities for such companies such as UC Berkeley, Stella McCartney, and Wells Fargo. Dave has worked as a Social Media Strategist on projects for The Grammys, The Ozzy Osbourne Auction, George Lynch and NPR. The TV networks CNBC and Current tv have profiled him for his social media work as well as online community building. In the past few years he has: been a founding member of the Association For Downloadable Media, Founding Member of the Social Media Club Editorial Board, A Featured Blogger by Sony and a contributor to the book : Marketing In The Social Media Era. When he is not speaking at events like 140 The Twitter Conference, Community 2.0 and Netroots Nation.

David Rodnitzky, Founder and Partner at PPC Associates

David Rodnitzky

David is a featured columnist for Search Marketing Standard and DM Confidential, and also writes a personal blog on search engine marketing at He is the founder of the Online Lead Generation networking group on LinkedIn, which now has over 5000 members worldwide.

In 2004, David joined Adteractive, an online lead generation company, as Director of Search Marketing. At Adteractive, David grew search marketing from less than $250,000 of revenue a month to fifteen straight months of revenue over $1,000,000 a month. He grew his search marketing team from two to eight team members and was promoted to Senior Director after barely a year at the Company. At Adteractive, he was recognized as a Google AdWords Professional and a Yahoo Search Marketing Diamond Ambassador.

David then joined Mercantila, an online retailer, in January of 2007 as Vice President of Advertising. At Mercantila, David was responsible for all search engine marketing, affiliate marketing, SEO, marketplaces, and email marketing. David managed an advertising team in San Francisco as well as in Bangalore, India. In less than nine months he doubled the Company’s monthly profit from advertising. He also negotiated business development relationships with eBay and Amazon.

Rob Fuggetta, Zuberance Founder and CEO.

Rob Fuggetta

Rob is the driving force behind Zuberance's vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.