Title: Secrets of B2B Social Media & Word of Mouth MarketingDate: Wednesday, September 21 Time: 11am PST/ 2pm EST
Twitter hashtag: #B2BWOM
As a B2B marketer, are you harnessing the power of social media and Word of Mouth to drive leads and sales?
Register now to attend this free webinar featuring real-world case studies from leading B2B companies like Intuit, Adobe, Microsoft, CDW and more!
What You’ll Learn
- How to generate referral leads and boost sales via social media and Word of Mouth
- How to turn Facebook fans and Twitter followers into a powerful marketing force
- The Do’s & Don’ts of social media marketing involving customer advocates
Laura Messerschmitt, VP of Marketing, Outright (@ljmesser)
Laura Messerschmitt is the Vice President of Marketing at Outright, an online bookkeeping solution for small businesses. Prior to Outright, she spent seven years with Intuit, where she led social media marketing efforts and advocacy programs. She holds a B.S. in Mathematics (Summa Cum Laude) from UCLA and an MBA from Stanford University.
Rob Fuggetta, Founder/CEO of Zuberance (@robfuggetta)
Rob has more than 20 years of experience in Word of Mouth marketing. His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of the upcoming book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”