Our latest webinar, produced with HSMAI, covered the difference between loyalty and advocacy, and how to leverage both to boost bookings and positive Word of Mouth. How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customers into Salespeople
- Robin Korman, SVP, Global Loyalty and Strategic Partnership, Wyndham Hotel Group
- John Moser, Chief Marketing & Brand Officer, Denihan Hospitality Group
- Rob Fuggetta, Founder & CEO, Zuberance
- Always be thinking about the next horizon. Customers now own the conversation. You must play amongst them to influence that conversation.
- As marketers, we used to own the message. Now, we facilitate the message.
- Loyalty and advocacy are not the same, though creating memorable experiences is the foundation of both.
Make sure to download a free copy of the whitepaper, “How Hotels Can Turn Word of Mouth & Social Media into Sales.”