Event: Word of Mouth Crash Course- "How to Be Great at Word of Mouth Marketing" Hosted by: WordofMouth.Org
Date: May 10, 2012
Location: AT&T Executive Education and Conference Center, Austin, TX
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Zuberance Founder/CEO, Rob Fuggetta, will be hosting an interactive discussion around his forthcoming book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” at the Word of Mouth Crash Course in Austin.
Brand advocacy has zoomed to the top of CMO’s agendas. In a recent IBM survey, CMOs across the world said their #1 priority is to enhance customer loyalty and encourage satisfied customers to advocate their brands. (Source: “From Stretched to Strengthened, Insights from Global Chief Marketing Officer Study,” IBM.)
Rob will discuss real-world case studies about how companies are building their brands and businesses by turning their Brand Advocates into powerful marketing forces. He will share surprising insights about who Brand Advocates are; what makes them tick; and best practices for engaging and rewarding these influential consumers and business buyers.
Other speakers include top marketers from brands like Maker's Mark, Threadless, Discovery Communications, Costco, and more.
Listen to an interview with Rob about his book and discussion: