Ted Rubin: How A Chief Marketing Officer Drives Sales With Social Media

EyesLipsFace, under Ted's leadership, has been at the forefront of social marketing and innovation by using social media to turn advocates into sales and quantifiable ROI. According to a study by Zuberance, the advocate channel outperforms more traditional online marketing channels like search engine marketing and display by a factor of five on average. EyesLipsFace has been able to tap into that advocate channel by energizing their passionate customers and turning them into a large virtual sales force that is driving quantifiable sales.