Here is the video of the Zuberance webinar with Jeffrey Hayzlett, Kodak's Chief Marketing Officer. Please feel free to pass it along. The discussion around brand advocates and social media ROI (or Return on Ignoring as Jeff likes to say) gets very interesting half way through the webinar.
EyesLipsFace, under Ted's leadership, has been at the forefront of social marketing and innovation by using social media to turn advocates into sales and quantifiable ROI. According to a study by Zuberance, the advocate channel outperforms more traditional online marketing channels like search engine marketing and display by a factor of five on average. EyesLipsFace has been able to tap into that advocate channel by energizing their passionate customers and turning them into a large virtual sales force that is driving quantifiable sales.