WOM Awards

Zuberance Wins Highly-Coveted 2009 Forrester Groundswell Award

Official_groundswellI am very pleased and proud to announce that Zuberance is a winner of the prestigious 2009 Forrester Groundswell Award. Zuberance was named the winner in the Energizing, Business-to-Consumer category for our Norton Advocates program for Symantec. Forrester's Josh Bernoff, the co-author of the business best-seller "Groundswell" presented me with the award yesterday at the 2009 Forrester Consumer Forum in Chicago. The success of the Norton Advocates program (and this award) would not have been possible without the leadership and vision of Symantec. I'd like to give a special shout-out to Diane Beaudet and her team at Symantec and to Desirree Madison-Biggs, who early on saw the value of mobilizing Promoters.

There is lots of great content on our site about the Groundswell Award including a case study and press release, with more to come.  Plus, we'll be talking more about how you can harness the power of the Groundswell in the days and weeks ahead so stay tuned.