We have the pleasure to announce that Jeffrey Hayzlett will be joining us for a one-hour live webinar on Wednesday, February 24th at 10 AM Pacific Time. We are so excited to have him as a guest after the great success we had with our last webiner where we had Ted Rubin (ELF Cosmetics CMO) as our guest.
n this post we are going to debunk the the top five myths around B2B word-of-mouth marketing. Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, word-of-mouth is more influential than ever. But is word-of-mouth effective in B2B environments?
Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.
Here is a list of best practices about word of mouth marketing that we have developed and that are the base behind the successes we've been able to achieve for our customers. These rules are at the core of what we believe is the power of the advocate.