Word of mouth best practices

Live Webinar: Social Media at Eastman Kodak. Listen to Jeffrey Hayzlett, Kodak’s CMO on 02/24

We have the pleasure to announce that Jeffrey Hayzlett will be joining us for a one-hour live webinar on Wednesday, February 24th at 10 AM Pacific Time. We are so excited to have him as a guest after the great success we had with our last webiner where we had Ted Rubin (ELF Cosmetics CMO) as our guest.

Debunking Top Five Myths of B2B Word-of-Mouth Marketing

n this post we are going to debunk the the top five myths around B2B word-of-mouth marketing. Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, word-of-mouth is more influential than ever. But is word-of-mouth effective in B2B environments?

Top 5 Secrets of B2B Word Of Mouth Marketing (Video Available)

Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.