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This Week in Social: Lessons Learned from Myspace, Adobe's Message to ANA

Myspace: Five Lessons Learned From the Front - Tech Fortune

Myspace may be the most high-profile failure to turnaround a major Internet media property. Now, ex-CEO Michael Jones reveals what went wrong -- and why.

Adobe’s Message to ANA: Digital Can Be Measured - AdAge

While most presenters at the Association of National Advertisers annual meeting in Phoenix took the opportunity to tout their brands to the hundreds of marketers and vendors, Adobe SVP-Global Marketing Ann Lewnes aimed her pitch directly at one man -- the guy hosting the show, ANA CEO, Bob Liodice. "The goal of this presentation is to convert Bob Liodice" Ann said.

The Secret of Virgin America’s Happy Customers - iMedia Connection

For her opening keynote at iMedia's Breakthrough Summit, Porter Gale, former vice president of Virgin America, emphasized the power digital had in Virgin America's success. Gale took attendees through the never-before-shared making of the company that transformed the traditionally stressful, stale peanuts hassle of air travel into an experience so pleasant that one consumer said it was akin to "flying in an iPod."

Webinar Recording: Turning Fans and Followers into Brand Advocates - ZuberRants

Check out the recording from the recent Zuberance webinar on “Turning Fans and Followers into Brand Advocates,” where marketing experts shared best practices on leveraging your fans, followers, and customers to recommend your brand and products to their networks. The speakers presented social marketing success stories from top brands like Microsoft, Rubio’s, Blurb, and Ooma.

9 Ways Top Brands Can Use Social Media For Better Customer Service - Mashable

During the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: #integration, #scaling, and #crisis.

Upcoming Sept 21 Webinar: Secrets of B2B Social Media & Word of Mouth Marketing #B2BWOM

Title: Secrets of B2B Social Media & Word of Mouth MarketingDate: Wednesday, September 21 Time: 11am PST/ 2pm EST

Twitter hashtag: #B2BWOM

Click here to Register now!

As a B2B marketer, are you harnessing the power of social media and Word of Mouth to drive leads and sales?

Register now to attend this free webinar featuring real-world case studies from leading B2B companies like Intuit, Adobe, Microsoft, CDW and more!

What You’ll Learn

  • How to generate referral leads and boost sales via social media and Word of Mouth
  • How to turn Facebook fans and Twitter followers into a powerful marketing force
  • The Do’s & Don’ts of social media marketing involving customer advocates

Expert Presenters

Laura Messerschmitt, VP of Marketing, Outright (@ljmesser)

Laura Messerschmitt is the Vice President of Marketing at Outright, an online bookkeeping solution for small businesses.  Prior to Outright, she spent seven years with Intuit, where she led social media marketing efforts and advocacy programs.   She holds a B.S. in Mathematics (Summa Cum Laude) from UCLA and an MBA from Stanford University.

 

Rob Fuggetta, Founder/CEO of Zuberance (@robfuggetta)

Rob has more than 20 years of experience in Word of Mouth marketing. His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of the upcoming book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”

Register Now!

SVAMA Panel Recording: The Next Step in Social: Beyond Listening & Engagement

Last week, Zuberance sponsored an event held by the Silicon Valley American Marketing Association’s (SVAMA) on “The Next Step in Social: Beyond Listening & Engagement” at the Adobe headquarters in San Jose, CA. The highly engaged audience was there to gain insights from top marketers from Adobe, Intuit, Altimeter Group, and Zuberance on energizing Brand Advocates and measuring social media ROI. Take a look at the panel recording below. Keynote Presentation by Chris Arens, Partner, Catalyst S+F

http://www.youtube.com/watch?v=rPNChSXtBRc

Panel Discussion: The Next Step in Social: Beyond Listening & Engagement

http://www.youtube.com/watch?v=TSg0CMTpU8A

Featured Panel:

Key takeaways from the discussion:

  • Globalization of business is not an excuse for lacking a good relationship with your customers.
  • The moment you start calling your customers “end users” respect goes out the door. They are PEOPLE.
  • “Thinking about buying an Advocacy army? Forget it. You can’t buy love.” -@christianarens
  • “Recommendations are the new advertising.” – CMO of Visa
  • B2B users are the heaviest users of social media, so it pays to have a strong community to guide them to your brand.
  • Measuring social media ROI varies across businesses. Zuberance developed ROA (Return on Advocacy) to measure the value of a recommendation.
  • “Would you really stay away from social media even if there was no ROI? No, of course not.” – @robfuggetta
  • 9 out of 10 people are listening but not posting on branded social channels. Deal with negative comments publicly and show your community that you’re listening. Some of the best campaigns come from taking negative responses and fixing it, which can turn detractors into Advocates.
  • Intuit invites their Advocates into the “Intuit Inner Circle” where they are given access to exclusive events and information.
  • The voice of customer helps fuel innovation. Adobe uses their Facebook fan page as a forum to engage with users, gain insight, and bring that info back to product development.
  • “Social media is bringing people into the company. It’s not about getting through gate keepers anymore.” – @mariapoveromo
  • The key to energizing Word of Mouth? Simply give Advocates the tools to recommend in ways that are easy, convenient, are distributable across channels.

Thank you again to the panelists and everyone who came out!

-Cara Fuggetta, Marketing Manager, Zuberance

Key Takeaways from #SVAMA Panel- The Next Step in Social: Beyond Listening & Engagement

Last night, Zuberance sponsored the event held by the Silicon Valley American Marketing Association's (SVAMA) on "The Next Step in Social: Beyond Listening & Engagement" at the Adobe headquarters in San Jose, CA. The highly engaged audience was there to gain insights from top marketers from Adobe, Intuit, Altimeter Group, and Zuberance on energizing Brand Advocates and measuring social media ROI. *Note- We will have the recorded version of the panel discussion available here on Zuber Rants next week. Stay tuned!

Here are some of the key takeaways from the discussion:

  • Globalization of business is not an excuse for lacking a good relationship with your customers.
  • The moment you start calling your customers "end users" respect goes out the door. They are PEOPLE.
  • "Thinking about buying an Advocacy army? Forget it. You can't buy love." -@christianarens
  • "Recommendations are the new advertising." - CMO of Visa
  • B2B users are the heaviest users of social media, so it pays to have a strong community to guide them to your brand.
  • Measuring social media ROI varies across businesses. Zuberance developed ROA (Return on Advocacy) to measure the value of a recommendation.
  • "Would you really stay away from social media even if there was no ROI? No, of course not." - @robfuggetta
  • 9 out of 10 people are listening but not posting on branded social channels. Deal with negative comments publicly and show your community that you're listening. Some of the best campaigns come from taking negative responses and fixing it, which can turn detractors into Advocates.
  • Intuit invites their Advocates into the "Intuit Inner Circle" where they are given access to exclusive events and information.
  • The voice of customer helps fuel innovation. Adobe uses their Facebook fan page as a forum to engage with users, gain insight, and bring that info back to product development.
  • "Social media is bringing people into the company. It's not about getting through gate keepers anymore." - @mariapoveromo
  • The key to energizing Word of Mouth? Simply give Advocates the tools to recommend in ways that are easy, convenient, are distributable across channels.

Thank you to the panelists and everyone who came out!

-Cara Fuggetta, Marketing Manager, Zuberance

6/2 SVAMA Panel: The Next Step in Social: Beyond Listening & Engagement

Date: June 2, 2011Time: 5:30 - 8:30pm Location: Adobe - East Tower - Park Room, 345 Park Avenue, San Jose , CA 95110 Twitter hashtag: #SVAMA Register Now

Join the Silicon Valley AMA, Adobe, Intuit, Altimeter Group and Zuberance on the evening of June 2nd for an interactive panel event discussion on “The Next Step in Social: Beyond Listening & Engagement.”

With few notable exceptions, like Dell Computer generating millions of sales via Twitter, companies have yet to figure out how to generate leads and sales from social media. Sure you might have a Facebook fan page or a Twitter handle, but has it yielded positive ROI?

In this panel discussion, attendees will learn:

  • How to identify and energize your best customers (AKA your brand’s Advocates)
  • How leading brands are leveraging Word of Mouth and social media to drive leads, increase conversions and sales
  • How to measure social media marketing ROI

Panelists include:

Join the discussion on Twitter at #SVAMA

Register Now

Hope to see you there!

-Cara Fuggetta, Marketing Manager, Zuberance