advertising

Top 10 Superbowl Commericals According to Facebook and Twitter

This morning AdAge published the top 10 commercials that received the most social media buzz during yesterday's Superbowl. Want to watch the commercials again? Here ya go! 1. H&M's "Bodywear for H&M" feat. David Beckham- 108,914 Social Media Comments

http://www.youtube.com/watch?v=eQb_-OY7Z0E

2. Chrysler's "It's Halftime in America" feat. Clint Eastwood - 95,682 Social Media Comments

http://www.youtube.com/watch?v=vEM9dodyABo

3. NBC The Voice's "Vocal Combat" feat. Betty White - 90,282 Social Media Comments

http://www.youtube.com/watch?v=0OjVPRGD8ow

4. Doritos' "Man's Best Friend" - 73,724 Social Media Comments

http://www.youtube.com/watch?v=y3bqbJduK2w

5. Pepsi's "King's Court" feat. Elton John and Melanie Amaro- 44,526 Social Media Comments

http://www.youtube.com/watch?v=Rcf01QTcO6E

6. Chevy Silverado's "2012"- 41,336 Social Media Comments

http://www.youtube.com/watch?v=XxFYYP8040A

7. Doritos' "Sling Baby"40,990 Social Media Comments

http://www.youtube.com/watch?v=kds2YpA0Jf0

8. Skechers' "Go Run Mr. Quiggly"- 35,256 Social Media Comments

http://www.youtube.com/watch?v=cikDn7e4T9I

9. Bud Light's "Rescue Dog"- 28,582 Social Media Comments

http://www.youtube.com/watch?v=FT7o590nE6k

10. Samsung's "The Next Big Thing"- 25, 512 Social Media Comments

http://www.youtube.com/watch?v=FVkH9Hgvda4

Which Has More Lifetime Marketing Value? A Super Bowl Ad or Energizing Brand Advocates?

Did you know the cost of a 30-second spot on this year’s Super Bowl was $3 million (Source:Reuters)? This got me thinking...For the cost of this one, 30-second spot, what are the results a brand could have seen investing $3 million in a Word of Mouth marketing program?

According to Forrester Research Inc, Word of Mouth impressions on the social web are about ¼ impressions of paid media. (This doesn’t include offline WOM impressions.) Super Bowl ads have massive reach. 7 out of 10 people watching TV on Sunday were tuned into the Super Bowl. And a really great Super Bowl ad like Apple’s 1984 ad creates a ton of positive WOM and can be a defining moment for the brand. But nothing beats WOM when it comes to trust and real influence.

So, which marketing decision do you think has more “lifetime marketing value?” A 30-second spot on the Superbowl or energizing your Brand Advocates for 20 years?