anytime fitness

Webinar Recording: Top 10 Things Advocates Will Do For Your Brand

Below is the recording from our latest social media webinar, "Top 10 Things Advocates Will Do For Your Brand" co-hosted by the Word of Mouth Marketing Association.

Expert Speakers:

1. Give you referral leads and help you sell products and services, serving as a virtual salesforce.

Anytime Fitness Advocates have shared 16,167 offers on Facebook, Twitter, and via email. Anytime Fitness is seeing a 20% conversion rate from Advocate offer shares (5X higher than average).

2. Write highly positive reviews of your products or services, boosting your online ratings.

Anytime Fitness Advocates have written over 7,250 glowing reviews and stories which are displayed on Anytime's Facebook page. Advocates have also published their reviews on Yelp which has increased positive reviews by 30% in the past five months.

3. Create glowing testimonials about their experiences with your company or products.

Outright Advocates have written 1,463 stories, some of which are showcased on Outright's website. Of the Advocates who shared their story, 53% chose to share on Facebook.

4. Answer propects' questions, overcoming buyers' objections and reducing shopping cart abandonment rates.

2,440 Advocates for the VoIP provider, Ooma, have opted in to answer prospects' questions. Each question is getting an average of 2.3 answers. Ooma is seeing a 50% click-through-rate among prospects who get questions answered by Advocates.

5. Share your content and offers with their social networks, driving referral leads, clicks, and sales.

Outright Advocates love to share educational content such as a video about their Tax Resource Center. 43% of people in Advocates' networks clicked through to watch the video.

6. Help you launch new products.

Outright energized their Advocates to help launch their new iPhone app. Advocate sharing drove the app to the Top 25 in the app store.

7. Create better ads than your high-priced ad agency and more compelling copy than your most skilled wordsmith.

One Anytime Fitness Advocate described the club as "the Cheers of fitness clubs." Another Advocate wrote, "This club provides the keys to your future success...guaranteed!"

8. Defend your cherished company and brand reputation from detractors.

Auto-windshield repair company, Safelite, boosted ratings on SuperPages.com from 2.35 to 4 stars by energizing their Advocates to write reviews. Advocates gave Safelite an average of 4.9 out of 5 stars!

9. Alert you to competitive threats and market opportunities.

Outright Advocates alert the company when people post incorrect information about their software on the web.

10. Give you profitable ideas and produce feedback.

Outright created a Facebook group exclusively for their Advocates to provide feedback such as input on a new tagline.

To learn more about the power of advocacy, download Chapter One of Rob Fuggetta's new book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force."

9/19 Webinar: Top 10 Things Advocates Will Do For Your Brand Featuring Anytime Fitness & Outright

Date: Wednesday,September 19, 2012 Time: 9:00 AM PST/ 12:00 PM EST

Hosted By: Zuberance & Word of Mouth Marketing Association (WOMMA)


Hashtag: #BrandAdvocates

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You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a Brand Advocate. In fact, Brand Advocate recommendations are the #1 influencer of purchase decisions in nearly every product category from smartphones to software, cars to computers, financial services to fitness memberships. Advocates' love for you is no summer romance or brand fling. When you create and engage an Advocate, you've identified a renewable marketing asset you can leverage for years.

What You'll Learn:

  • How to identify and energize your best customers (AKA Brand Advocates)
  • 10 creative ways to leverage the enthusiasm of your best customers to drive positive Word of Mouth and sales
  • How to measure the impact of brand advocacy program

Expert Speakers

Andy Giefer, Director of Social Media, Anytime Fitness (@agiefer)

Andy heads social media for Anytime Fitness, the world's largest fitness franchise. He’s particularly interested in how social transforms consumer experiences and expectations. In previous roles, he produced award-winning work at a Minneapolis agency, and spent a year teaching and traveling in Argentina. Andy is currently training for his 8th marathon and tweets at @agiefer.

Laura Messerschmitt, VP of Marketing, Outright, a Go Daddy company (@ljmesser)

Laura has over 10 years of experience working with small businesses at Deloitte Consulting, the Export-Import Bank, Intuit, and Outright.  Her first job was in a small business (an after school tutoring program for young kids) and she's still serving small businesses today at Outright, the online accounting solution for sole proprietors.   Laura led Outright threw a tremendous growth period over the last year using advocacy and social marketing to drive acquisition. This culminated in the acquisition of Outright by Go Daddy in July 2012.

Rob Fuggetta, Founder/CEO, Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John H. Wiley, 2012) (@robfuggetta)

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

10 attendees will receive a copy of Rob's new book, Brand Advocates

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Webinar Recording: How 3 Fitness Companies are Increasing Sales via Brand Advocates

The recording below is from our recent webinar, “3 Case Studies in 30 Minutes: How Three Health and Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates” featuring social marketing success stories from 24 Hour Fitness, Club One, and Anytime Fitness. The speaker was Founder/CEO of Zuberance, Rob Fuggetta (@robfuggetta).

View more videos from Zuberance

Key Takeaways:

  • Brand Advocate definition: Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.
  • Brand Advocates are a different breed- They are 2X more active content creators and 4X more likely to share great product experiences.
  • On average, 50% of a company's customers are Brand Advocates.
  • Identify your brand's Advocates by asking The Ultimate Question: On a scale from 1-10, how likely are you to recommend our brand or products to your friends? (9's and 10's are Advocates.)
  • Advocate marketing campaigns yield an 86% click-through rate vs. 5% for traditional marketing.
  • Club One has identified 8,800 Advocates who have shared over 16,000 Club One offers with their social networks.
  • Anytime Fitness has energized their brand army to share over 1,000 offers driving trials and memberships.
  • 24 Hour Fitness has mobilized their 90,000 Advocates to publish over 2,600 reviews to Yelp.

To learn more about how Fitness companies are turning their Brand Advocates into a marketing force, download our whitepaper, "Club One Gets 9X ROI by Energizing Brand Advocates."

-Cara Fuggetta, Marketing Manager, Zuberance