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VIDEO: The Marketing Power of Brand Advocates

We recently created this 3 minute video to highlight the marketing power of your best customers (AKA Brand Advocates)- who they are and what they will do for you- without being paid to do so. Check it out: http://www.youtube.com/watch?v=np15SFBPE3k

Some key stats:

  • The #1 motivation for Advocates to recommend is to help others
  • There are 3.5 billion brand-related Word of Mouth conversations each day.
  • 92% of people trust their friends. Only 14% trust marketers.
  • Each time an Advocate recommends on the social web, it reaches 150 people.
  • For the price of one Super Bowl ad, an advertiser could have funded a Word of Mouth marketing program for 20years

Video produced by Kristina Hontalas.

-Cara Fuggetta, Marketing Manager, Zuberance

VIDEO: Excellent customer service creates Brand Advocates

Is there a brand that you enjoy more because of the personal attention they've given you? Most often this is in the service industry, but it doesn't necessarily have to be that way. Sometimes it's because you had a problem with a product and they handled it so well that you immediately became an Advocate. http://www.youtube.com/watch?v=jk3vHSfWRuw

Ted Rubin, a consultant with Zuberance, loves Virgin America, Dell, BlackBerry, and Verizon. They won him over because he just loves brands that do excellent customer service. When they handle his problems well, he appreciates it, and he tells people about it. (Read Ted's recent blog post that highlights the importance of customer service here.)

The brands that get the most advocacy from Rubin are the ones who engage and interact with him on Twitter.

-David Spark, Social Media Jounalist, Spark Media Solutions