facebook timeline

Webinar Recording- Brand Advocates on Facebook: Timeline, EdgeRank, Leveraging Superfans

Below is the recording of our recent webinar, "Brand Advocates on Facebook: What You Need to Know About Timeline, EdgeRank, and Leveraging Your Superfans." (Click here to view webinar recording on Slideshare.)

Featured Speakers:

Key Takeaways:

  • Brand Advocates are a different breed; They are 50% more likely to influence purchase decisions than other customers, 2X more active content creators, and 75% more likely to share great product experiences.
  • Facebook Timeline features give brands more real estate to boost advocacy such as pinning Advocate-generated content, showcasing Advocate reviews, and highlighting Advocate identification.
  • Even though these new Timeline features are valuable, 88% of Facebook fans never return to a brand page after "liking" it. Also, due to EdgeRank, only 16% of your fanbase see branded posts in their newsfeeds.
  • Brands can work around EdgeRank by giving Advocates content to share on Facebook (such as educational content, videos, offers, etc) and encouraging Advocates to create content themselves and then posting it to Facebook (such as reviews, testimonials, etc.) Though EdgeRank still applies to Facebook users, your Advocates will be reaching people in their networks that most likely aren't fans of your brand on Facebook.
  • By leveraging their Advocates on Facebook, brands are increasing reach, building their brand armies, boosting click through rates.

 

To learn more, download the whitepaper, "Turning Fans and Followers into Brand Advocates."

This Week in Social: Facebook to File IPO, Foursquare Adds Menu Details

Facebook Said to Plan Its IPO Filing for as Early as Next Week - Businessweek Facebook Inc., the world’s largest social-networking service, is aiming to file for its initial public offering as early as next week, two people with knowledge of the matter said. The company is discussing a valuation of $75 billion to $100 billion, said two people, who asked not to be identified because the plans haven’t been made public. Timing for the filing is still being discussed and may change, they said.

Foursquare Adds Menu Details to Restaurant Pages - eConsultancy

Foursquare has added another new feature to its desktop service – restaurant menus. At the moment the menus are available on the desktop and mobile sites, but the company says it will launch them soon on Foursquare's apps.

Facebook Timeline: Here's How Users Would Change It - Mashable

Opinions surrounding Facebook’s re-imagined profile are mixed. While many do like the new features, a number of vocal users have expressed their unhappiness with the changes. Because of this, Mashable asked their community to discuss how they would change Facebook Timeline to better fit their online lives. Here’s what they shared.

How Many Bad Reviews Does it Take to Deter Shoppers? - eConsultancy

Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service, according to a Lightspeed Research study.

Comscore Study Confirms What We Already Knew: You're Wasting Money on Ads No One Sees - AdAge

One of the not-so-secret realities of the display-ad world is that a decent chunk of online ads are never viewed by web visitors. They either appear below the dreaded fold, or a user scrolls past them before they load. It's one of the main reasons that the ANA, 4A's and Interactive Advertising Bureau have partnered on their Making Measurement Make Sense plan: to create the "viewable impression" metric.